For better accessibility to customers and in-line with its growth strategy, Asian Alliance Insurance PLC, part of the Softlogic group, announced the relocation of its life corporate office to its own premises at R. A. De Mel Mawatha, Colombo 3.
The new office, completely refurbished to reflect the modern and dynamic brand personality, was ceremonially opened by Softlogic Group and Asian Alliance Chairman Ashok Pathirage.
The company is home to Asian Alliance’s life business, ranked fifth in the industry and with moves afoot to scale higher. In this regard, momentum has been picking up for Asian Alliance on the back of good business results, a highly motivated team and IT innovation with commitment to provide the best value and convenience to customers.
Speaking at the event, Asian Alliance Insurance Managing Director Iftikar Ahamed said, “We are delighted to have invested in this new office which is centrally located for the convenience of our customers. Moreover, it forms a part of a series of initiatives that the company is undertaking to enhance its offering and value in customer service, which is our main focus.”
Ahamed went on to note that the move demonstrated Asian Alliance’s firm commitment to better serving the fast-growing market in Sri Lanka and its desire to deliver best in class solutions to its clientele.
The ceremony was graced by the directors of the group along with other dignitaries and distinguished guests.