Building on the tremendous success of the Mom, Me and My Milo campaign in the last two years, Milo is once again bringing together the most important stakeholders at the heart of its brand - moms and kids - to bond and enjoy an active lifestyle together.
Embracing the selfie trend, the campaign required moms and kids to take fun selfies together with a Milo pack to enter a raffle draw, where 1,000 lucky winners will win Milo branded bicycles.
From left: Beverages Assistant Brand Manager Pasan Perera; Sales Senior Vice President Deepal Abeywickrema; Beverages Vice President Norman Kannangara; Department of Revenue (Western Province) Senior Tax Officer Prasad Munasinghe; Beverages Senior Brand Manager Mohamed Ali; and Sales Senior Category Manager Shamshard Marikkar
Consumer response to the campaign this year has been overwhelming, far exceeding the staggering number of entries received over the past two years. Nestlé Lanka Beverages Vice President Norman Kannangara says this is indicative of the strong trust and love consumers have for the brand.
“The consumer has always been at the heart of all we do, and we’re proud to be offering moms and kids new ways to bond and cherish their relationship and enjoy an active lifestyle together. The overwhelming number of entries we’ve received this year shows the pure appreciation and loyalty consumers have for the brand. We’re looking forward to showing our consumers how much we value them, with the next phase of the campaign.”
The 1,000 raffle draw winners are expected to be announced in the coming weeks. As a brand that strongly supports school level sports and inspires kids to be more physically active, Milo intends to show kids that staying active can be fun too, and will host a grand bicycle parade for the winners and their families in August.
The event is designed to be a spectacular and unique experience, not only helping kids to celebrate their wins and bond with their mothers, but also instilling the importance of a healthy lifestyle via games and other activities. The event will teach kids and parents about the importance of breakfast and encourage them to pledge to have a healthy breakfast every day.
Made with malted barley and the goodness of local fresh milk collected from around 20,000 dairy farmers across the country, Milo is fortified with iron, B-vitamins and calcium. It is manufactured at Nestlé’s state-of-the-art factory in Kurunegala, upholding the high quality standards Nestlé is renowned for across the world.