Grains ‘n’ Green (pvt) Ltd., a company headed by businessman Roshan Perera has ventured into agriculture with an initial investment of Rs. 150 million.
The company has launched the new innovative brand of rice “Akshata”, which caters to the fast growing health conscious consumers who are looking to make changes in their eating habits. The growing demand for this product has spearheaded the creation of a 50-ton rice milling factory before the end of the year.
The brand is now available in leading supermarkets Island-wide with Traditional Rice varieties namely, Pachcha-Perumal, Suwandel, Kuruluthuda etc. and are sold in convenient packs of 800 grms.
According to company’s Chairman Roshan Perera, Akshata will soon be available in Australia, capitalizing on the need for gluten-free and a low GI staple food diet already making waves in the west. He went on to state. “The Rice milling factory will revolutionize the local flour industry, ending the monopoly of wheat flour, which will in turn boost the economy due to reduced imports.”
Akshata was created to be in line with the mainstream brands that offer gluten free options with the advantage of being both traditional and wholesome. 30 percent of Sri Lankans are looking for a wholesome Gluten-free and Low GI rice with a light texture and thus Akshata offer a variety of rice strains that have been bequeathed from the time of our Kings. The brand’s pay-off line, “Unravel the mystique of royalty” pays tribute to this brand of rice which is a rich inheritance of Sri Lanka’s glorious past.