Pepe Jeans opens first store in Sri Lanka

10 April 2015 07:20 am - 1 - {{hitsCtrl.values.hits}}

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Pepe Jeans London, the iconic brand loved by discerning fashion enthusiasts worldwide for its effortlessly cool approach to style is set to open its first exclusive store in Colombo today at the 2nd floor of the new wing of Liberty Plaza.
Inclined towards relaxed casual wear, season after season Pepe Jeans introduces an array of trendy and fashionable silhouettes typical of a British born brand.
Pepe Jeans have entered into an exclusive agreement with Softlogic Brands Pvt. Ltd a fully owned subsidiary of Softlogic Holdings PLC to market and distribute Pepe Jeans branded products in Sri Lanka.
Pepe Jeans is likely to dovetail well with Sri Lankan consumers as their relaxed approach to style agrees well with Sri Lanka’s youthful fashion demographic.
Aside from the clothes, shoppers will be drawn to the unique and creative ambiance of the store which will be in accordance with the brand’s international store layout evocative of the vintage legacy of London’s retro Portobello Road.
The store will be stocked with men and women’s wear from the Pepe Jeans Spring Summer‘15 Collection. Overall the collection is a dichotomous mix of denim wear, lightweight t-shirts and casual shirts for men, and stylish top wear and dresses for women. The store will also showcase key accessories such as belts and bags amongst others, whilst channeling the vintage spirit of Pepe Jeans.
Softlogic has come to establish itself as a heavyweight contender in the market for branded apparel in Sri Lanka with their other franchises including Mango, Charles and Keith and French Connection, receiving rave reviews from the customers pouring in through their stylish glass doors.To the Chairman of Softlogic Holdings PLC Ashok Pathirage, the arrival of Pepe Jeans in Sri Lanka is a positive indication of the global interest in fashion retail opportunities in the country.
“We are very pleased to be able to introduce Pepe Jeans to the Sri Lankan market, as the latest addition to the Softlogic family of fashion brands,” he said. “It is one of the most recognized and beloved contemporary clothing brands in Europe and its presence in Sri Lanka corresponds well with Softlogic’s long term strategy to expand the scope of fashion retailing in Sri Lanka by establishing more brands of international prominence and prestige in the country.”
Kavindra Mishra CEO Pepe Jeans India Private Limited said, “Pepe Jeans London remains at the front of the fashion pack with a winning formula based on its ability to deliver the strongest denim-led fashion in the market. The brand represents the quality, craftsmanship and design innovation that defines fashion today. We are delighted to bring Pepe Jeans to SriLanka, as we believe that the market will play a critical role in our overall growth story.”
Established amidst early 70’s fashion scene in London’s chic Portobello Road, Pepe Jeans originated from a tiny market stall and has since developed into one of the fastest growing jeans and casual wear labels in Europe. Today Pepe Jeans has its presence in more than eighty countries across the world, presenting an abundance of uniquely edgy and stylish clothes in a varied palette of colors and designs.

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shek Monday, 13 April 2015 01:13 AM

quality brand. via DM Android App

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Pepe Jeans opens first store in Sri Lanka

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