Aitken Spence Travels, the leading destination management company in Sri Lanka, along with Fly Dubai organised a FAM tour of Sri Lanka for leading agents from the Lebanese market recently. The tour included visits to the Cultural Triangle, where they experienced the rich cultural heritage and the many intricacies of local life.
Subsequently, the group also made visits to the hill capital Kandy and Colombo. The tour is expected to further strengthen ties with the Lebanese market, where Aitken Spence Travels has maintained a presence for over 15 years and is the clear market leader who was the first mover.
“We have continued to maintain strong ties with the Lebanese market over the years. In fact, we pioneered the Lebanese market segment as a viable inbound source market. The Lebanese market has excellent growth potential and we stand to gain from establishing stronger relationships with the agents who promote Sri Lanka as a composite destination,” stated Vice President Marketing Darell de Crusz.
The group also visited iconic properties such as Heritance Kandalama in the Cultural Triangle, Heritance Ahungalla and Turyaa Kalutara.
The tour was a great success with the group extending favourable feedback on the experience. Aitken Spence Travels recorded the highest ever inbound tourist arrivals of 130,000 tourists in the last financial year and is set to achieve steady growth on the previous year’s numbers.
Lina, an agent from Beirut, was quoted commenting on the experience – “It was one of the best FAM trips I ever took, if not the best. We experienced the Sri Lankan kindness and hospitality first-hand and we know that it will be the same for our guests. The knowledge gained by us will help us promote and sell this beautiful island in the future.”
Aitken Spence Travels, a fully-owned subsidiary of Aitken Spence PLC, is the largest DMC in Sri Lanka with an estimated annual inbound volume of 130,000 tourists. As an award-winning company in the travel and tourism industry, Aitken Spence Travels strives to provide unique experiences coupled with service excellence to its clients.