Organic Launches: A Ground-breaking Step for Sri Lanka’s Marketing Industry

By Rishini Weeraratne

Sri Lanka has witnessed a game-changing milestone in the marketing industry with the launch of Organic, the nation’s first-ever organic content marketing service provider. Behind this revolutionary initiative stand two innovative entrepreneurs: Amantha Perera and Shehan Ariyaratne. Together, they aim to redefine how brands connect with their audiences by prioritizing authentic, organic content over traditional paid media.

Amantha Perera: From a Bright Spark to a Marketing Visionary

Amantha Perera’s journey to becoming a trailblazer in Sri Lanka’s marketing landscape is nothing short of remarkable. He started his career as a Social Media Executive at Wijeya Newspapers Limited, where his talent and creativity quickly earned him recognition as a bright spark in the company. Over the years, Amantha transformed into a social media sensation with over 150,000 followers, captivating audiences as an entertainer and marketing enthusiast. Now, with Organic, Amantha is leveraging his extensive experience and passion to break away from conventional marketing norms. His co-founder, Shehan Ariyaratne, brings his own flair to the table as the visionary behind the renowned clothing brand Culture by Ari. Together, they are a force to be reckoned with.

The Origin of Organic

The idea for Organic was born from a collaboration between Amantha and Shehan to grow the social media presence of Culture by Ari. Within just one month, their organic strategies increased the brand’s followers by an impressive 15,000 followers, without spending a single rupee on paid advertisements. This feat showcased the power of authentic, engaging content that resonates deeply with audiences. The result? A loyal online community and collections that sold out within hours of launch. Inspired by this success, Amantha and Shehan realized that many brands were missing out on the immense potential of organic content. They founded Organic to fill this gap, focusing on content marketing strategies that amplify brand stories and create meaningful connections with audiences, all without relying on paid media.

A Unique Approach to Marketing

Organic’s approach is a breath of fresh air in a field increasingly dominated by cookie-cutter paid campaigns. According to Amantha, paid media has become a crutch for many marketing agencies, often overshadowing the heart of a brand’s story. “Marketing today has become overly reliant on paid media, leaving the heart of the brand story often forgotten. We’re changing the game by focusing on organic growth that truly connects with audiences,” Amantha explained. Shehan echoed this sentiment, emphasizing the importance of authenticity. “We’ve seen first-hand how powerful organic content can be. It’s about building a community and telling your story authentically, not relying on fleeting paid campaigns,” he said. With Organic, brands can expect marketing strategies that are not only authentic but also effective. The company’s USP lies in highlighting the unique strengths of each client, driving engagement and results through genuine connections.

A Commitment to Excellence

Organic operates on a KPI-driven business model, ensuring measurable results for its clients. The company’s dedication to quality is further reflected in its business philosophy: Organic takes on only ten clients at a time. This exclusivity allows the team to deliver a hands-on, personalized approach, ensuring that each brand receives the attention and care it deserves. By setting such high standards, Amantha and Shehan hope to raise the bar for marketing in Sri Lanka. Their mission is not just to promote products but to create lasting impressions that inspire brand loyalty.

Revolutionizing the Industry

The launch of Organic is poised to transform Sri Lanka’s marketing landscape. For too long, brands have relied on paid media to achieve quick wins, often sacrificing the authenticity that audiences crave. Organic is here to prove that meaningful engagement and sustainable growth are possible without the crutch of paid advertisements. “With Organic, we are putting Sri Lanka’s brands on the map and showing the world how marketing should be done; organically, authentically, and effectively,” said Shehan. This vision aligns perfectly with the global shift toward more genuine and transparent marketing practices. As consumers become increasingly discerning, brands must find ways to connect with them on a deeper level. Organic’s approach provides the perfect solution.

The Future of Marketing

The launch of Organic couldn’t come at a better time. In an era where audiences are bombarded with ads at every turn, the demand for authentic content is higher than ever. Organic is uniquely positioned to meet this demand by helping brands tell their stories in a way that feels real and relatable. Say goodbye to boring, cookie-cutter campaigns and hello to marketing that truly resonates. With Organic leading the charge, Sri Lanka’s brands are set to embark on a new era of authentic, impactful engagement.

Final Thoughts

Organic is more than just a service; it’s a call to action for brands to rediscover their stories and share them in the most authentic way possible. With its innovative approach and commitment to excellence, Organic is undoubtedly a game-changer that will leave a lasting mark on Sri Lanka’s marketing landscape.