ICT

Micromax latest 3G Canvas Express disrupts local Smartphone market

11 Nov 2015 - {{hitsCtrl.values.hits}}

Micromax Informatics Ltd., the world’s 10th largest handset company and one of the highest selling mobile brands in Sri Lanka recently launched the Canvas Express, its latest best in class technology smartphone offering.
This new 3G smartphone combines a powerful processor and innovative features, reiterating Micromax’s commitment towards building on its leadership position in the local smartphone market.
Targeting millennials who constantly seek devices offering multi-tasking capabilities, 24x7 data connectivity and real-time mobility solutions, the Canvas Express smartphone is equipped with a compelling 1.4 GHz Octa Core processor, 13 MP camera, 5 inch HD IPS display, Wifi, Bluetooth V4.0 and more.
Sanjeev Ariaratnam, Director, Metropolitan Telecom Services Pvt. Ltd., the sole distributor for Micromax phones in Sri Lanka said, “As a brand, Micromax has always been synonymous with revolutionizing the smartphone landscape with innovative yet affordable products. We are excited to launch the Canvas Express in Sri Lanka as a sensational mid-range smartphone and are confident it will delight Sri Lankan consumers resonating with their needs.”
Unique to the launch is the availability of the smartphone exclusively through online channel wOw.lk, the country’s largest premier online mall which offers Sri Lankans an unparalleled digital commerce experience.
“We are delighted to join forces with Micromax delivering an exclusive product to our customers. wOw.lk has been at the forefront of e-commerce innovation in Sri Lanka and its disruptive ecommerce approach continues to provide customers affordable access to a portfolio of leading global and local brands. We strongly believe in giving the consumer the complete shopping experience and the availability of Canvas Express exclusively through us is yet another example of this approach” said Naresh Sathasivam, Digital Commerce Lanka (Pvt) Ltd, operators of the site.
Micromax Canvas Xpress will be available on Wow.lk at an unbelievable price of 16,490 from 4th November 2015.
“Sri Lanka is an important market as we believe the local smartphone market has huge growth potential. As we continue to focus on introducing exceptional smartphones from our global portfolio, through our latest Canvas Express offering we are confident of fulfilling the needs of the smartphone generation,” added Savio Mendonza, GM International Business for Micromax in Sri Lanka.
Key features of the Canvas Express include - its unique stylish design of a jet black finish adorned with a gold rim and a narrow bezel; the smartphone 5-inch HD IPS display fortified with Corning Gorilla Glass 3 with Native Damage Resistance epitomizes excellent graphic quality delivering sharper and more vivid colours and importantly is incredibly strong, shatter proof and scratch-resistant.

ICT

Micromax latest 3G Canvas Express disrupts local Smartphone market

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