Third Shift Media takes Sri Lanka back to Campaign Asia podium

Third Shift Media, one of Sri Lanka’s leading independent media agencies, has once again secured regional recognition at Campaign Asia Awards 2025 in Mumbai, winning Silver and the highest honour awarded in the media agency category this year. 

Established in the 1990s, the Campaign Asia Awards are regarded as one of the most respected benchmarks of excellence in marketing communications industry, recognising outstanding leadership, agencies, brands and work across local, regional and global markets.

This latest recognition marks the sixth time Third Shift Media has been honoured on this prestigious regional platform, reinforcing its position as the only independent Sri Lankan agency to achieve such consistent success at the Campaign Asia Awards. Competing against major regional and global network agencies, the achievement underscores the agency’s ability to deliver world-class media solutions while remaining firmly grounded in deep local insight.

Third Shift Media has built its reputation on a distinct approach that blends local cultural understanding with world-class media planning and data-driven strategy. Over the years, the agency has steadily expanded its regional footprint while continuing to champion Sri Lankan strategic and media talent on an international stage, further strengthening the country’s presence within the regional advertising and communications industry.

Third Shift Media Director Chrishani Kotalawela emphasised, “At its core, this recognition reflects the confidence our clients place in us to deliver meaningful solutions to real business challenges. This award is a testament to the true value we have delivered through strong partnerships built on trust, accountability and consistent results.”

Kapila Vidanagamage, Managing Director of MTM Group, under which Third Shift operates, said, “Third Shift’s success is a proud moment for the entire MTM Group. As an independent Sri Lankan media agency, achieving repeated recognition at a regional level is a remarkable accomplishment.”

Third Shift Media Director and MTM Group CEO Prasanga Jayathunga said, “We have integrated AI with human intelligence at every stage of our planning process to deliver outcomes that are smarter, faster and more accountable for our clients. Technology allows us to improve precision and speed but it is human insight that ensures relevance, context and strategic depth.”

Third Shift Media Chief Operating Officer Lasantha Mallawaarachchi said, “This recognition is a shared achievement and we sincerely thank our broadcasting partners for walking this journey with us.”

Third Shift Media CEO Asantha Kalyananda said, “This sixth recognition reflects six years of resilience, learning and relentless effort by our team. I am extremely proud of the people behind Third Shift and the difference they continue to make for our clients year after year.”