SriLankan Airlines wins Silver at Asia eCommerce Awards 2025

SriLankan Airlines E-commerce team

SriLankan Airlines has brought home the Silver award for Best Sales Growth Strategy at the prestigious Asia eCommerce Awards 2025, held recently in Singapore, firmly positioning the airline at the forefront of digital commerce in Asia alongside top global brands. 

The Asia eCommerce Awards recognise excellence in digital strategy and innovation and the winners are adjudged by a distinguished panel of industry leaders representing some of the world’s leading organisations across multiple categories. 

SriLankan Airlines Senior Manager Commercial Services and Support Gayan Wickrama stated, “We feel extremely honoured that our consistent efforts to keep pace with and set the bar, in a domain that is continuously evolving have been rewarded. We strive to bring the best-in-class technologies to enhance the customer experience and make their journey with us as seamless as possible, while also supporting the airline’s commercial goals. Over the past few years, we have successfully strengthened our contribution in this regard through a winning formula that focuses on precision in reach and added value to customers and this recognition testifies to that.” SriLankan Airlines’ digital business strategy has been successfully driving direct bookings and brand visibility, supported by Google Ads. The airline has leveraged Google’s powerful Power Pair, which targets high-intend search queries and expands reach using artificial intelligence, enabling SriLankan to surpass key growth targets and enhance its digital footprint across global markets.