SLCB launches first-ever road map for MICE tourism

The Sri Lanka Convention Bureau (SLCB) has launched the first-ever Road Map for MICE Tourism, outlining a visionary 3-year plan for 2024 to 2026 on 15 November 2023.
The Bureau has outlined its ambitious target for 2026—aiming to generate 20 percent of tourist arrivals through MICE activities, projecting an 11 percent increase in MICE arrivals from 2023. 
One of the distinctive features of this initiative is the unique collaboration between the public and private sectors, marking a significant milestone in Sri Lanka’s tourism development. 

The Bureau engaged industry experts, met with key representatives of industry bodies, and organized a productive huddle with Key Opinion Leaders (KOL) to gather insights and perspectives.
To ensure a holistic approach, the Bureau initiated ideation sessions with extended teams, delving into key topics identified during the KOL discussions. The outcome of these sessions has been compiled into a detailed report, defining responsibilities and action items for seamless implementation.

Thisum Jayasuriya, Chairman of the Sri Lanka Convention Bureau, expressed optimism about the project’s potential impact. “This Road Map is a testament to our commitment to fostering MICE tourism in Sri Lanka. Through collaboration, industry expertise, and a clear action plan, we aim to not only meet but exceed our targets, positioning Sri Lanka as a premier MICE destination.”