Mark and Comm deploys Talkwalker to raise bar on social intelligence for SL brands

• Award-winning PR agency brings enterprise-grade social listening and media monitoring to clients as a managed service, appointing Anjalie Munasinghe to lead practice

Mark and Comm (Pvt.) Ltd together with Talkwalker, the world’s leading social intelligence platform, is now offering clients and prospects in Sri Lanka professional social listening, media monitoring, reporting and strategic advisory as a fully managed service.

As the exclusive Hootsuite and Talkwalker partner for Sri Lanka and the Maldives, Mark and Comm identified a clear gap: brands want the insights without the overhead of running an enterprise platform themselves. The agency now offers real-time monitoring, brand tracking, sentiment analysis, media measurement and crisis intelligence as a fully managed service, delivered by communications professionals who understand what the data means for reputation and strategy.

Leading the practice is Anjalie Munasinghe, who joins the agency as Manager, PR and Social Intelligence. With over a decade of experience in media monitoring, real-time tracking and reputation management at some of Sri Lanka’s most demanding communications environments, Anjalie brings the kind of hands-on intelligence expertise that makes the difference between data that sits in a report and data that drives a decision. 

“A lot of brands are flying blind when it comes to understanding what is being said about them online and the tools most of them are using are not up to the job,” said Mark and Comm Founder and Managing Director Thanzyl Thajudeen. 

“We wanted to be in a position where we can walk into any boardroom and provide intelligence that is accurate, comprehensive and immediately actionable. That is what this gives us.”

The platform monitors over 150 million sources across more than 30 social networks and 187 languages. Capabilities include real-time sentiment analysis with six-level emotion detection, image and video recognition, 90-day predictive crisis forecasting, competitive benchmarking, LLM Insights tracking how AI models represent a brand and Yeti Agent, an AI-powered query tool that delivers leadership-ready answers without requiring analysts to build complex reports.

“Social listening in Sri Lanka has mostly been treated as a reporting function rather than a strategic one,” said Anjalie.  “What we are building here is different. It is about giving clients the kind of intelligence that actually changes how they make decisions, not just a summary of what was said last week.”