GRI’s ULTIMATE GREEN XT earns major sustainability award at Automechanika Dubai

GRI Tires announced that its innovative ULTIMATE GREEN XT tyre has been recognised at the Automechanika Dubai Awards, held last week in Dubai, where it was named Winner – Sustainable Product of the Year and also received the Highly Commended recognition – Innovative Product of the Year.

These latest achievements follow the product’s Best Innovation in Sustainability award at ProMat 2025 in Chicago earlier this year, further reinforcing the growing global recognition of the ULTIMATE GREEN XT for its responsible material use and reduced environmental impact.

The Sustainable Product of the Year and Innovative Product of the Year categories recognise exceptional achievements that promote environmental responsibility and innovation within the global automotive and mobility industry. This dual recognition highlights GRI’s continued commitment to sustainability-driven innovation and advanced tyre technology.

ULTIMATE GREEN XT, instantly recognisable by its distinctive green colour, represents a significant advancement in environmentally conscious tyre manufacturing. Developed with a strong focus on sustainability, the tyre incorporates environment-friendly materials and advanced production practices designed to reduce environmental impact while maintaining high standards of performance, durability and safety.

Winning Sustainable Product of the Year reflects the tyre’s contribution toward more sustainable mobility solutions, while being Highly Commended – Innovative Product of the Year acknowledges its distinctive design concept and progressive engineering approach that set it apart in the global tyre market. 

“This recognition at Automechanika Dubai is a proud milestone for GRI,” said GRI Global Commercial Director Barry Guildford.