ComBank’s ‘Vibe’ brings youth dreams to life via AI and wins WIM New Generation award

Commercial Bank Senior Manager Marketing Irosha Weththasingha and Marketing Department Executive Officer Gimhani Alahakoon accept the award on behalf of the bank

A ground-breaking digital marketing campaign powered by generative artificial intelligence (AI) to promote the Vibe youth account of Commercial Bank of Ceylon has won the Youth Campaign of the Year award at the 2023 New Generation Awards of Women in Management (WIM) and the National Youth Services Council.
The stimulating ‘Tomorrow is Yours’ campaign by Vibe sought to reignite the passion young people had for their lives and the future, by using AI to show them that the possibilities are endless. With the help of AI, the campaign enabled them to not only develop a visual of themselves living their dream but also provided them guidance on what they could do to achieve those dreams.

Hosted on a microsite www.yourvibe.lk and promoted on Meta, Instagram, LinkedIn, Google Ads, the websites of several media organisations and a group of popular social media influencers, the ‘Tomorrow is Yours’ campaign helped create more than 5,000 dream futures, engaged with 88 percent of the participating youth audience more than four times over three months, generated 6,000 plus leads and resulted in a significant growth in the number of Vibe youth accounts during the campaign period, the bank said. The campaign also achieved impressive results on Meta. Launched in 2020, Commercial Bank’s Vibe youth account is designed exclusively to support the youth at one of the most decisive phases of life with special benefits that can help advance their aspirations and also rewards account holders’ sports achievements. 

A Vibe youth account can be opened by any Sri Lankan between the ages of 18-35 years, with a minimum deposit of Rs.1,000 and offers an interest rate that is 0.5 percent p.a. higher than regular savings accounts, provides employed youth personal loans, leasing and home loans at preferential interest rates and offers loans to 90 percent on the available account balances. 

Vibe account holders are also entitled to educational loans and this facility is available to employed or self-employed professionals and non-employed youth. Laptop and computer loans too can be applied for under the personal loans category, up to a value of Rs.175,000 or more if necessary, after evaluation of requirements.
Vibe account holders are provided with e-passbook and e-statement facilities free of charge along with online banking free of joining fee and the annual fee for the first year. A debit card is also available to these account holders with special debit card offers tailor-made for the segment.