eMarketingEye triumphs at Hashtag Asia Awards

In a moment that solidified its leadership in digital marketing, eMarketingEye (EME) emerged triumphant at Hashtag Asia Awards 2025, the most prestigious platform for social medial excellence in Asia. 

EME competed with global giants across multiple industries including technology, travel and hospitality, finance, FMCG, fashion and entertainment and secured the Gold award for Best Social Media Analytics and Insights and the Silver award for Best Social Media Advertising Campaign. 

Both awards were received for campaigns implemented for EME’s long-standing client, Anantara Hotels & Resorts, the flagship luxury brand under Minor Hotels. The agency was also a finalist in the Best Use of AI Category for its innovative work with The Ascott Limited – Discover ASR. 

The award-winning campaign implemented for Minor Hotels titled ‘Journey Beyond Horizons’ was designed to help drive travel demand from the Middle East and Africa. This was done through a strategic blend of audience intelligence, targeted messaging and performance tracking. Furthermore, the AI-powered campaign developed for The Ascott Limited, ‘The Future is Personal’, highlighted EME’s growing prowess in personalisation and signal-based targeting, a feat the reinvented how hospitality brands engage with modern travellers. 

This recognition was particularly noteworthy, as EME stood tall among competition of the highest calibre, including Cathay Pacific, Phillips, Singtel, Watsons and the Infocomm Media Development Authority. 

eMarketingEye Chief Executive Officer Rajitha Dahanayake commented, “This recognition is more than a celebration of great work; it’s a powerful validation of what we’ve believed all along: that deep sector expertise, strong client partnerships and a relentless focus on performance can outperform even the biggest players on the global stage.”