Xiaomi positions Sri Lanka as key market in South Asia push

Xiaomi is positioning Sri Lanka as a key growth market in South Asia as the Chinese technology firm accelerates its shift from being primarily a smartphone maker into a broader ecosystem spanning artificial intelligence (AI), consumer appliances and electric vehicles.

Xiaomi Sri Lanka Country General Manager Kain Wang said the company has been gaining ground globally while building strong momentum locally, with Sri Lanka emerging as one of its best-performing markets in the region.

“While we are still slightly behind in South Asia overall, in Sri Lanka, Xiaomi is becoming the number one brand,” Wang said, noting that Xiaomi ranked as the top smartphone brand in the country for the first time in the fourth quarter of 2025.

He shared these insights at the official launch of the Redmi Note 15 series in Sri Lanka last week.

The company is pursuing what it calls its ‘Human – Car – Home’ strategy, aimed at integrating smartphones with wearables, smart home products and mobility solutions. 

Wang said Xiaomi’s global brand strength also rose in 2025, with the firm ranked No. 297 on the Fortune Global 500 and among the leading Chinese companies expanding internationally. Beyond handsets, Xiaomi is scaling up in adjacent device categories. The company is now ranked fifth globally in tablets, while its smartwatch shipments led the world in 2025 and its true wireless earphones placed second, reflecting its growing presence in wearables.

Xiaomi is also expanding into AI-powered consumer products, including the launch of its first AI glasses last year, with more of its intelligent devices already available through Xiaomi’s retail network.

Looking ahead, Wang said Xiaomi hopes to introduce its large home appliance portfolio to Sri Lanka in the near future, after strong reception in China.

A major pillar of Xiaomi’s long-term strategy is electric mobility. The company delivered more than 500,000 EV units in China last year, becoming the top smart EV brand in the mid-to-large segment, with production based at its own factory, Wang said.

Xiaomi is also investing heavily in core technologies, including advanced semiconductors and AI. In 2025, it launched its first self-developed flagship chipset, Xiaomi XR01, placing it among a small group of global firms capable of designing advanced three-nanometer chips.

On the software front, Xiaomi released its first open-source large language model, Xiaomi MiMo, which the company expects to integrate across its smartphone ecosystem as AI becomes central to future innovation.

“These long-term investments continue to strengthen Xiaomi’s position worldwide,” Wang said, noting that the company is already among the top two smartphone brands in Europe while accelerating its push across markets such as Sri Lanka.