Vision Care recognised as a Superbrand

 Vision Care management receives Superbrand recognition

• Reaffirms leadership in eye care excellence

Vision Care has been recognised as a Superbrand for 2025, marking a significant milestone in its journey of delivering trusted, high-quality eye care to communities across the island.

Superbrands is the world’s independent arbiter of branding, celebrating the strongest and most valuable brands that demonstrate a clear advantage in their category and a meaningful connection with consumers. In Sri Lanka, participation in the Superbrands programme is by invitation only and brands awarded the Superbrand status are selected following evaluation by the Superbrands Council, a panel comprising experts from the fields of branding, marketing, design and advertising, supported by extensive research into market performance and consumer perception. This recognition enhances a brand’s standing and reassures customers and stakeholders that they are engaging with a proven industry leader.

The selection process follows a rigorous merit-based methodology. Independent research and expert assessment ensure that only brands with strong market presence, consistent performance and high levels of consumer trust are honoured. Criteria such as quality, reliability and emotional connection with customers are key considerations, making the Superbrand title a credible symbol of excellence.

Vision Care Marketing Manager Kasun Wijesena said, “Being recognised as a Superbrand is a proud moment for us at Vision Care. It reflects the trust our customers place in us and our commitment to delivering excellence through vision, quality and compassion. This recognition motivates us to keep raising the bar in eye care for every Sri Lankan.”