Union Assurance’s Diabeater movement to lead fight against diabetes

Union Assurance, which continues to strengthen community well-being through its flagship corporate social responsibility programme Suwamaga that was launched in 2024, has entered its third phase with the powerful new nationwide movement Diabeater.

The Diabeater movement invites the public to take the ‘Diabeater pledge’, uniting the nation in the fight against diabetes through education, action and community support. The movement was officially launched at Union Assurance’s head office, in the presence of the company’s staff members.

Becoming a Diabeater involves embracing a holistic, three-pronged approach to health and well-being. First, Diabeaters will be equipped with the necessary tools and resources to take charge of their health. This empowers individuals to make informed lifestyle choices that can help prevent or manage diabetes effectively. Second, participants are encouraged to raise awareness within their communities, sparking conversations about healthier lifestyles and setting an example for others to follow. Finally, the movement seeks to unite the nation, fostering a sense of collective responsibility and collaboration in the fight against diabetes.

Union Assurance Chief Executive Officer Senath Jayatilake said, “At Union Assurance, we recognise that our responsibility extends beyond providing financial protection—it includes championing the overall well-being of our communities. The Diabeater movement reflects our long-term commitment to building a progressive Sri Lanka, where prevention and proactive health choices are prioritised. Through this initiative, we aim to ignite a nationwide effort that unites individuals, families and communities in addressing one of the country’s most pressing health challenges—diabetes. This is not just about today; it is about creating a lasting legacy of well-being for future generations.”

Union Assurance Chief Marketing Officer Mahen Gunarathna stated, “As a company that is deeply committed to empowering the progress of all communities, we launched Suwamaga as part of our ongoing efforts to reduce the incidence of diabetes across Sri Lanka. Diabetes is a health issue that often goes unnoticed, yet it affects a significant portion of the population. Now, through the Diabeater movement, we are calling on all Sri Lankans to take proactive steps toward reducing the risks associated with this condition. We are also empowering individuals to support their communities and contribute to a nationwide movement that has the potential to create a lasting impact.”