Union Assurance hosts Blog It Symposium 2025

Union Assurance organised Blog It Symposium 2025, marking a significant milestone as the first-ever event of its kind in the life insurance sector. 

The event, open to the public, welcomed renowned figures from the literary world, including its keynote speaker Ashok Ferrey as well as prominent personalities such as Lal Medawattegedara, Chiranthi Rajapakse, Dharma Sri Kariyawasam, Savithri Rodrigo and Prof. Kopalapillai Amirthalingam. 

The symposium featured an engaging line-up of events, including adynamic panel discussion and specialised workshops aimed at sharing knowledge and inspiring the next generation of writers. Additionally, the event concluded with an awards ceremony, highlighting the achievements of the winners of the Union Assurance Blog It 3.0 competition.

Blog It Symposium 2025 was part of the larger Blog It initiative, an extension of Union Assurance’s ongoing commitment towards educating the public and empowering individuals to navigate their financial futures. Launched in 2022 as an industry-first initiative in celebration of the Life Insurance Awareness Month, Blog It was designed to spark important conversations about financial literacy, particularly the critical role of life insurance in securing one’s financial future.

The Blog It initiative has since demonstrated remarkable growth over the years with submissions steadily increasing, with over 500 entries in 2022, more than 900 in 2023 and an impressive 1,100+ entries in 2024. This surge reflects a growing public interest in financial literacy as well as the meaningful discussions the campaign has sparked.

To recognise the outstanding contributions of participants, Union Assurance has awarded winners with exciting prizes and amplified their voices by publishing shortlisted entries across social media platforms and on newspapers. 

Union Assurance Chief Marketing Officer Mahen Gunarathna stated, “With every passing year, the Blog It initiative has fostered crucial conversations around financial education, creating a platform where writers and thought leaders can collaborate, inspire and drive meaningful change in our community. As we continue this journey, we are excited to explore new and innovative ways to further enhance financial literacy across Sri Lanka, empowering individuals to build more secure and prosperous futures.”