SriLankan achieves record-breaking Google Ads growth with 3P Media

3P Media Regional Account Director Jaynevieve Davidson with SriLankan Airlines Manager Digital Commerce Bimali Malalasekara

In a landmark display of how strategic digital advertising can transform nationally significant industries, Roar Global’s 3P Media, the Official Media Sales Representative for Google in Sri Lanka, Laos and Brunei, has enabled SriLankan Airlines to surpass its monthly direct booking revenue targets by +23 percent, recording the national carrier’s highest-ever monthly revenue through Google Ads.

The milestone signifies the growing role of performance-driven digital marketing in accelerating national industries into the digital age, with SriLankan Airlines leading the way as the country’s flagship carrier.

“Google Ads have become a cornerstone of our digital strategy in boosting direct booking share for SriLankan Airlines. Through the strategic advancement of our campaign approach, we achieved the highest-ever monthly direct booking revenue in May 2025, a record-breaking milestone in our eCommerce journey,” said SriLankan Airlines Manager Digital Commerce Bimali Malalasekara.

At a time when global travel competition is intensifying and online travel agencies dominate booking share, SriLankan Airlines has set out to reclaim and grow its direct booking channel across key global markets. 

With support from 3P Media and the strategic application of Google’s ‘Power Pair’ strategy, combining ‘Performance Max’ and Search campaigns, the airline has optimised its campaign delivery using first-party data, dynamic market insights and AI-led targeting across channels.

The result was a +30 percent increase in revenue and a +23 percent uplift over forecasted revenue targets, firmly establishing Google Ads as a core revenue driver for the airline’s eCommerce operations.

“These campaigns demonstrate the impact of leveraging data with agility and foresight,” said 3P Media Regional Account Director Jaynevieve Davidson. 

“By addressing seasonality and staying proactive to market shifts and consumer trends, in addition to the right Google Solutions, we’ve helped SriLankan Airlines advance its digital ambitions. This is a great example of how embracing data at scale can translate into measurable impact and long-term digital growth.” 

The case study was first unveiled at DMASL Digital Summit 2025, where it was presented as a benchmark of digital excellence, highlighting best practices for marketing professionals, decision-makers and digital leaders shaping the future of platform advertising in Sri Lanka.