Sri Lanka to hold ‘MICE Expo 2025’ in September

Ruwan Ranasinghe

Dheera Hettiarachchi

Aligned with the mandate of Sri Lanka Convention Bureau (SLCB), the much-anticipated SL-MICE Expo 2025 is set to take place in Colombo from September 22–26. 

This premier event will elevate Sri Lanka’s profile on the global MICE map by providing an exceptional platform for local and international MICE sectors to showcase their products, services, and innovations. SL-MICE Expo 2025 will be a dynamic marketplace for business growth, networking, and collaboration among MICE professionals worldwide.

Highlights of SL-MICE Expo 2025:

Five-day immersive programme featuring an opening plenary, a dynamic business forum, and tailored B2B meetings

A themed gala dinner offering unparalleled networking opportunities combined with leisure experiences

An exclusive familiarization tour to the scenic regions of Kandy and Nuwara Eliya, showcasing Sri Lanka’s rich cultural and natural heritage 

Ruwan Ranasinghe, M.P., Deputy Minister of Tourism said that the government has identified Sri Lanka’s MICE sector as a key economic driver within the tourism industry. He expressed appreciation that the SLMICE Expo 2025 will focus on showcasing MICE opportunities in the central region of Sri Lanka to visiting foreign MICE buyers and media representatives.

Dheera Hettiarachchi, Chairman of SLCB, remarked that the Sri Lanka Convention Bureau invited MICE buyers and media representatives from key international markets—including India, China, Pakistan, Germany, Russia, France, the UK, Turkey, Spain, UAE, Bangladesh, Qatar, Malaysia, Singapore, etc., —to join this prestigious event. The Bureau has received over 400 hosted buyer and media applications representing more than 25 countries. From these, 100 hosted buyers and 15 media representatives will be selected to participate. 

The programme will include a full day B2B meetings programme between the hosted buyers and local MICE industry vendors, providing a platform to exchange best business practices and business leads to enhance the collaboration in the MICE sector.  A post familiarization tour for the all-hosted buyers will be organized covering the central part of Sri Lanka (Kandy and Nuwara Eliya) to experience Sri Lanka. 

SLMICE Expo 2025 is expected to deliver unparalleled experiences, support local economies, and leave a lasting impact on all stakeholders in Sri Lanka’s MICE sector.