Solutions Ground & PR Wire launch sustainability-led CSR outsourcing model

From left: Anjuu Bakshani - Associate Director of PR Wire, Ashan Kumar - Chairperson of Wire Group, Lakshan Madurasinghe - Founder & CEO of Solutions Ground Pvt Ltd, Haneef Mohamed - Business Growth Executive of Wire Group

Solutions Ground Pvt Ltd and PR Wire (Pvt) Ltd have launched the country’s first structured CSR and sustainability outsourcing collaboration. 

Through this particular partnership, companies can assign a specialized, expert-led joint team to handle every aspect of their CSR strategy, from high-level planning to on-the-ground implementation, monitoring, and communications.     

Businesses’ growing demand to professionalize their CSR and ESG initiatives is addressed by the new model. In addition to using awareness to convey impact, corporate leaders can now make sure that their social responsibility initiatives are strategically aligned, successfully executed, and transparently reported.  

Lakshan Madurasinghe, Founder & CEO, Solutions Ground Pvt Ltd said, “Through this collaboration, PR Wire and Solutions Ground Pvt Ltd are bringing together for the first time ever in Sri Lanka - CSR outsourcing, which is practical, end-to-end solution that is changing how companies - especially SMEs - approach giving back to the community and our nation.”