SLIC General champions road safety with ‘I Am a Safe Driver’

Sri Lanka Insurance Corporation General Limited (SLICGL) conducted an unprecedented national mobilization movement, with the launch of ‘I Am a Safe Driver’ campaign in every district of Sri Lanka to coordinate one of the largest child safety awareness drives ever undertaken in the country.

SLICGL understands the value and daily commitment of school transport drivers who carry the responsibility of protecting young lives during every journey.

Recognizing these operators as vital guardians of the nation’s children, SLICGL transformed World Children’s Day, withhundreds of team members from its extensive network of 143 branches and customer service centers located in all provinces, engaging directly with over 8000 school transport vehicles.

Branch teams visited school van parking areas and public vehicle parks in every district from early morning, conducting one-on-one discussions with drivers about essential safety practices. 

The initiative focused on critical safety practices that every school transport operator must embrace including following speed limits, undertaking daily vehicle condition checks, maintaining safe boarding and alighting procedures, and demonstrating attentive and cordial behaviour that models’ responsibility for impressionable young minds.

The SLICGL branch teams also distributed awareness leaflets focused on safe driving practices, vehicle tags and safety stickers were also placed on school transport vehicles to serve as daily reminders for drivers to prioritize road safety and child protection.