Port City Colombo Privilege Card launched

CHEC Port City Colombo Managing Director Xiong Hongfeng and CH17 Privilege CEO Jumar Preena hold the presentation card after agreement signing 

CH17 Loyalty, in collaboration with CHEC Port City Colombo, launched a co-branded Port City Colombo Privilege Card that is bound to elevate the visitor experience for locals as well as tourists, at The Mall at Port City Colombo.

With over a decade of expertise in retail engagement and customer loyalty solutions, CH17 Loyalty has extended its knowledge, resources and technological platform to help create a new dimension of shopping, dining, entertainment and duty-free privileges within this Special Economic Zone.

In a statement CHEC Port City Colombo Managing Director Xiong Hongfeng said, “The Port City Colombo Privilege Card marks a new era for Sri Lanka’s retail and lifestyle sectors. By offering duty-free shopping, entertainment and leisure in an open, world-class setting, Port City Colombo is poised to become a leading destination for tourism, leisure, business and investments. I would like to sincerely thank CH17 Loyalty for their technical expertise, vision and innovation in designing and delivering this pioneering programme.

We look forward to offering our shoppers at The Mall at Port City Colombo a truly unparalleled loyalty card experience. This launch is a testament to what collaboration and innovation can achieve and we are excited for the journey ahead.”

CH17 Privilege CEO Jumar Preena said, “On the occasion of the launch of the Port City Colombo Privilege Card, CH17 Loyalty is proud to extend its expertise, knowledge and resources to support this groundbreaking initiative. With over a decade of pioneering experience in loyalty and rewards management, we are honoured to be part of this transformative journey. This collaboration presents a valuable opportunity for us to broaden our services and offer our cardholders an unparalleled experience at The Mall at Port City Colombo — from world-class shopping and leisure to premium entertainment and exclusive duty-free purchases.”