NSB-Charith Silva to promote digital banking

• Bank partners with leading digital icon in Sri Lanka , Charith Silva 

The National Savings Bank (NSB) has partnered with the country’s leading digital personality Charith N. Silva to promote digital banking adoption across the island. 

This collaboration reflects NSB’s long-term vision of delivering secure, convenient and user-friendly banking solutions aligned with modern technological advancements.

The official appointment of Silva as NSB’s Digital Brand Ambassador took place at the NSB head office in Colombo. The appointment was formally handed over by NSB Acting General Manager and CEO Rohana Bandara Weerakoon, in the presence of senior bank officials, marking the commencement of a significant national initiative.

Changing customer behaviours, rapid growth in smartphone usage and the rising demand for remote and on-demand services have fundamentally transformed how banking services are accessed and utilised. In this context, NSB is actively promoting its digital banking platforms to provide timely, efficient and accessible financial solutions to all customers.

This nationwide digital banking promotion campaign, carried out with the active involvement of Silva, is scheduled to run over a period of one year. The initiative is designed to reach a broad spectrum of society, ensuring inclusive access and awareness. The campaign will specifically focus on:

 Communities in both urban and rural areas

 Younger generation and digitally engaged users

 Small and medium-scale entrepreneurs

 Sri Lankans residing and working abroad

Through this programme, NSB aims to educate the public, build trust in digital platforms and significantly increase the adoption of digital banking services across the country.

Silva is widely known as a leading figure in Sri Lanka’s digital media landscape. Through his globally recognised platform ‘Wild Cookbook’, he has gained international acclaim for his unique and creative content, combining culinary storytelling with immersive outdoor experiences. His work has attracted a vast global audience and positioned him as one of the most influential Sri Lankan digital creators.