Munchee dominates SLIM Digis 2.5 as most awarded brand

Munchee Marketing team celebrates their record-breaking win at SLIM Digis 2.5

Munchee, the flagship brand of Ceylon Biscuits Limited, cemented its position as the undisputed leader in digital marketing by dominating SLIM Digis 2.5. 

Winning the highest number of awards secured by a single brand at the prestigious competition, Munchee set a new benchmark at Sri Lanka’s foremost platform for digital marketing excellence.

The landmark victory of eight awards in total, three Silver, three Bronze and two Merit awards, underscores Munchee’s transformation into a brand that delivers powerful, integrated marketing campaigns with digital innovation at their core. 

With digital platforms emerging as the most dynamic and fast-evolving media touchpoints and the future of marketing itself, Munchee remains committed to staying ahead of the curve, inspiring the industry and setting the pace for the digital future of FMCG. 

In the Silver Category, Munchee Savoury was recognised for Best Use of Digital in a Marketing Campaign – FMCG F&B as well as Best Use of Creator/Influencer Content while Munchee SnapIT earned Silver for Cross Media Integration. 

Within the Bronze Category, Munchee SnapIT received accolades for Best Use of Digital in a Marketing Campaign – FMCG F&B and Digital Social Platform Integration. 

Additionally, the Munchee Digital Biscuit Bar received a Bronze accolade for Best Use of Experiential/Immersive Marketing. 

Merit awards were given to Munchee Savoury for Best Use of Digital Creative Content and Munchee Digital Biscuit Bar for Best Use of Agile/Moment Marketing. 

Ceylon Biscuits General Manager Marketing Danushka De Silva said, “We are incredibly proud of how far Munchee’s digital journey has come. What began as a bold vision to reimagine how we connect with consumers has evolved into a powerful, always-on digital ecosystem that drives impact at scale.”

Ceylon Biscuits Marketing Manager and Lead for Digital Arun Gooneratne added, “These achievements are the outcome of a bold strategic revamp of Munchee’s digital ecosystem designed to place digital at the centre of everything we do. It demonstrates the power of integrating creativity, data and technology to build consumer affinity and business growth.”