Lanka Canneries’ MD Cordial debuts new ‘Palathuru Double’ campaign

Lanka Canneries Limited unveiled its new cordial thematic campaign, ‘Palathuru Double’ recently. 
During the event, Lanka Canneries also showcased the new vibrant packaging for its mixed fruit, orange, mango and passion fruit 400ml and 750ml range of cordials.
This new and innovative television campaign reinforces MD Cordial’s ‘double the fruit content advantage’ highlighting the significant difference of fruit content in the MD Cordials vis-à-vis other 
concentrated juices.
“The MD Cordial range since its inception, has been revolutionizing the juice market in Sri Lanka. The brand has set a benchmark for innovation providing the optimum quality and best fruit cordial options for consumers,” said Darshana Jayasinghe, Marketing Manager, Lanka Canneries Limited.
The MD Cordial brand is one that generations of Sri Lankans grew up with and now available for their kids, with the assurance of a better product, with more fruit content and an ideal beverage for family use when compared to other concentrated ranges available in the market.
The launched cordials’ newly revamped labeling options offer more visibility and bright colours making identification of these products attractive to consumers.  
Moreover, MD cordials are renowned for their refreshing, thirst quenching assortment of time tested and contemporary flavours. Water dilution of its juices is a mere ratio of 1:4 i.e. one part of cordial for four parts of water, offering more fruit content in every glass as it contains less water; a wholesome glass of juice giving a more pleasurable and refreshing taste.
Lanka Canneries state of the art food processing facility follows stringent quality controls including SLS, ISO 22,000 and HACCP certification. The company vision is to deliver products that not only taste incredible, but also offer natural goodness crucial for today’s fast moving lifestyle.
“The launch of our new thematic campaign reaffirms the MD Cordial range as offering the best taste while providing higher fruit content. The ‘Palathuru Double’ represents a vibrant campaign reflecting our commitment of providing a delicious beverage with higher fruit content. We firmly believe this campaign will communicate the high quality of MD Cordial, reaffirming its iconic position as a brand for consumers, especially mothers, who seek a trusted and superior option for the family,” noted Sales and Marketing Consultant, Asoka Bandara.