LG Electronics showcases innovation and growth strategy for Asia at LG Innofest 2026 APAC

LG Electronics (LG) showcased its latest products and regionspecific solutions at LG InnoFest 2026 APAC, held in Busan, Korea, from April 7–10.

The event marked the grand finale of LG’s 2026 InnoFest series, bringing together more than 200 key partners and media representatives from approximately 20 countries across the Asia-Pacific region to strengthen collaboration and share business strategies.

Under the theme “Innovation, Forward Together,” LG InnoFest 2026 APAC offered a comprehensive look at LG’s latest products and solutions designed around Asian consumers’ lifestyles. 

Drawing on cultural elements that resonate widely across the region, the exhibition demonstrated how LG applies its KTech innovation to deliver practical, locally relevant home solutions for diverse Asian markets.

LG is expanding its laundry portfolio with a full WashTower lineup, including a new 25-inch model tailored for Asian homes, alongside existing 24-inch and 27-inch versions. 

The new LG WashCombo further strengthens LG’s drying solutions as an allinone model, delivering stable and effective drying through LG’s Inverter HeatPump technology. The improved energy efficiency reflects the strong focus on electricity costs among Asian consumers, while an expanded standalone dryer lineup offers a broader range of high efficiency options.

LG also offers commercial laundry solutions engineered for high frequency, long hour operation. 

LG is unveiling refrigerator solutions designed to reflect diverse lifestyles and housing conditions across Asia. The new Fit & Max design features a Zero Clearance Hinge, enabling a seamless builtin appearance without wasted space against the wall, while maximizing storage capacity in compact kitchens. LG’s advanced Ice Solution addresses the high ice consumption common among Asian consumers, offering four ice options — Craft Ice™, Crushed, Cubed and Mini Craft — suited for everyday use and entertaining.

For Southeast Asian markets, LG will also introduce a tailored built-in kitchen collection that includes ovens, cooktops and hoods, targeting both B2B and B2C segments. 

For the first time at InnoFest, LG hosted live commerce sessions for partners in selected markets, creating a dynamic, interactive sales environment directly from the event floor.

Moreover, attendees were able to explore three distinct exhibition zones, each representing different home environments across Asia. 

Within these zones, LG brought its AI Home vision to life, demonstrating how intelligent technologies can enhance everyday living with greater convenience. As part of its long-term growth strategy in Asia, LG is extending its innovation beyond products through the global expansion of LG Subscribe, a flexible subscription service for home appliances. The company is actively developing this business in key urbanized Asian markets, including Malaysia, Thailand, Taiwan, Singapore and Vietnam, offering customers both access to appliances and comprehensive product care.

“Asia is one of our most dynamic and important markets, and InnoFest 2026 gives us a valuable opportunity to connect with our partners and share our vision for the future,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific.“Building on our technology innovation, we are advancing AIpowered home solutions that reflect local lifestyles.”