John Keells Properties and MullenLowe unveil ‘Minutes Away’ campaign for TRI-ZEN

From left: Linuka Mallikarachchi – Marketing Intern, John Keells Properties, Janidu Siriwardena – Senior Manager – Digital, MullenLowe Sri Lanka, Chamal Fonseka – Head of Brand Strategy and Customer Experience – John Keells Properties, Assistant Vice President – John Keells Group, Nevinke Navaratne - Senior Manager – Digital, MullenLowe Sri Lanka, Senodhi Fernando – Assistant Manager – Digital Marketing, John Keells Properties, Shafeeka Gunasekara – Head of Marketing, John Keells Properties

John Keells Properties (JKP), in collaboration with MullenLowe, has launched “Minutes Away– The Smartest Campaign in Sri Lanka” for JKP’s smart apartment development, TRI-ZEN.

Redefining how real estate is experienced and promoted in the digital age,this campaign is the first in Sri Lanka to utilize Meta Ray- Ban Smart Glasses—bringing viewers into a fully immersive, first-person perspective that captures the essence of smart urban living like never before.

As Sri Lanka’s first smart apartment complex, TRI-ZEN has consistently set new benchmarks in urban innovation. Now, with the Minutes Away campaign, John Keells Properties elevates its brand storytelling by delivering a unique point-of-view (POV) journey, giving audiences the chance to see through the eyes of a resident navigating the conveniences of smart city living— from seamlessly connected spaces to vibrant city life just minutes away.

“Innovation is embedded in the DNA of John Keells Properties,” said Chamal Fonseka, Assistant Vice President of John Keells Holdings and Head of Brand Strategy s Customer Experience at John Keells Properties.

“With‘Minutes Away’, we wanted to push the boundaries of how real estate is communicated. The use of Meta Ray-Ban Glasses not only allows us to immerse our audience in the daily rhythm of a TRI-ZEN resident— it also marks a first for Sri Lanka in terms of campaign technology and narrative style.”