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Cavinkare, the Indian FMCG major, announced the launch of its flagship brand, Cavin’s Milkshake, in Sri Lanka.
This launch brings India’s No.1 mid-meal snack to the Sri Lankan market after delighting consumers of all ages – from six to sixty - across India, Nepal, Maldives, Australia, Bhutan, and Singapore.
With this entry, Cavin’s becomes the first large-scale player in Sri Lanka’s emerging milkshake segment, further strengthening Cavinkare’s vision of building Cavin’s Milkshake into a truly celebrated global brand.
To align with local taste preferences, Cavin’s is launching in five exciting flavours—Belgian Chocolate, Strawberry, Vanilla, Coffee Shake, and Premium Malt. The company says these were carefully chosen following an in-depth consumer survey, ensuring the brand offers flavours that resonate strongly with Sri Lankan consumers.
Commenting on the launch, Raja Varatharaju, Vice President & Business Head – International Business, cavinkare said, “We are delighted to bring Cavin’s Milkshake to Sri Lanka. This milestone not only marks our entry into the food and beverages sector here, but also reflects our commitment to continue investing in the region.”