FRELLA launches world-class wellness products locally with Baurs & Co.

FRELLA partners with French perfumer Véronique Gabai

FRELLA, Sri Lankan-born and internationally-respected natural beauty and wellness brand, is setting the stage to expand operations by entering the Sri Lankan retail market. 

As the country’s only dedicated wellness company operating at an international scale, this move marks a new chapter for a brand with a growing global presence that has already earned the trust of luxury hotels and international customers.

For over seven years, FRELLA has emerged as Sri Lanka’s leading wellness brand, serving clients and partners across more than 15 international markets. The brand’s entry into the Sri Lankan retail market marks a significant milestone, allowing the local consumers to access globally respected wellness products developed from the island’s own healing traditions. This retail expansion is supported through a strategic partnership with Baurs, a trusted 170-year-old Swedish multinational company, ensuring sophisticated distribution and access aligned with international retail standards.

FRELLA is rooted in Sri Lanka’s ancient healing traditions and inspired by centuries-old Ayurvedic wisdom. All FRELLA products are specially designed as holistic wellness solutions for the body, skin, hair and soul and focuses on providing nourishment, balance and healthy aging through refined, modern wellness systems. 

Free from parabens, synthetic fragrances, dyes, petrochemicals, SLS, PEGs and other harmful additives, FRELLA’s wellness solutions reflect a strong commitment to clean, transparent and responsible formulation aligned with evolving global wellness trends.

FRELLA was founded by entrepreneur Sudath Horadagoda, a trusted knowledge hub in Sri Lankan natural healing techniques. Guided by his deep understanding of indigenous medicine and nature-based formulations, the brand blends tradition with modern innovation to create products that are safe, effective and authentically Sri Lankan. This approach is strengthened by a highly capable young team of cosmetologists and pharmacologists, ensuring every formulation meets contemporary scientific and global wellness standards.

Horadagoda stated, “A simple but profound question: what did your ancestors use for beauty care? What was Cleopatra’s body lotion brand? At FRELLA, we bring time-tested, authentic beauty rituals back to the market, enhanced with modern sophistication and R&D to offer real wellness beauty. With our retail debut, international offices and global creative partnerships, FRELLA continues its mission as Sri Lanka’s leading wellness authority empowering people to heal, feel and live beautifully, while carrying the island’s ancient natural wisdom confidently onto the world stage. Now, customers in Sri Lanka can also experience our world-class products.”

With established operations and offices in Sri Lanka, Dubai and the Maldives, FRELLA continues to strengthen its global presence, catering to luxury resorts, wellness sanctuaries and discerning consumers across the Middle East and South Asia. The brand has become a preferred choice for premium resorts in the Middle East, the Maldives and Sri Lanka, where guests seek nature-derived solutions that promote nourishment, balance and healthy aging supporting holistic body, mind and soul wellness.

FRELLA has partnered with internationally celebrated French perfumer Véronique Gabai, whose iconic work spans Estée Lauder, Armani, Parfums de Marly and Bath & Body Works. This collaboration, which began at Beautyworld Middle East 2025 in Dubai, represents a refined fusion of Sri Lankan botanical wisdom and world-class French perfumery. Together, they are developing bespoke aromatherapy blends and signature fragrances for luxury hotels, wellness sanctuaries and FRELLA’s upcoming retail collections.