DIMO brings all-new Jeep Wrangler and Gladiator to Sri Lanka

DIMO, the authorised distributor for Jeep in Sri Lanka, officially introduced the all-new 2025 Jeep Wrangler and Jeep Gladiator, marking a new chapter for the legendary brand while delivering both adventure and everyday practicality to customers.  

The launch was celebrated through Legends Unleashed 2025, a three-day expedition that blurred the lines between product reveal and real-world experience. Starting from DIMO 800 in Colombo, a convoy of Jeep Gladiators and Wranglers roared toward Minneriya National Park before heading to Giritale and Habarana. Along the way, the customers were immersed in the world of Jeep—from off-road trails and rooftop cocktails under the stars to a BBQ night filled with trivia, music and the camaraderie of a convoy moving as one. It was less a launch than a declaration that Jeep’s ethos, ‘One Jeep, Many Lives’, is alive and well in Sri Lanka. 

2025 Jeep Wrangler carries forward its reputation as the most capable SUV in its class, redefining the premium 4x4 segment with unmatched authenticity. Its signature removable roof and doors turn every drive into an open-air experience, while Trail-Rated 4x4 engineering ensures no terrain is off-limits. The Wrangler attracts professionals, entrepreneurs and families who want individuality, reliability and freedom in equal measure. It is also the natural choice for outdoor enthusiasts chasing safaris, road trips or weekend escapes. 

Jeep Gladiator, meanwhile, enters the pickup segment as a category-defining force. With heavy-duty towing, high ground clearance and rugged trail-rated durability, it stands as a workhorse with the soul of an adventurer. Its distinction lies in being the only pickup with a true open-air driving experience, removable roof and doors included, bridging the gap between utility and lifestyle. For those who demand a truck tough enough for the backroads yet refined enough for daily use, the Gladiator offers the best of both worlds. 

DIMO General Manager Premium Passenger Vehicle Sales Tharanga Gunawardena said, “Jeep has long been synonymous with rugged, off-road adventures but today’s customers want vehicles that deliver both capability and everyday usability. With the Wrangler and Gladiator, we are introducing models that embody adventure while fitting seamlessly into the modern lifestyle. They are premium vehicles designed for everyday living, yet they never compromise on Jeep’s legendary rugged spirit.”