Ceylon Cold Stores-Reliance to launch India’s Campa cola brand in Sri Lanka

Ceylon Cold Stores, in collaboration with Reliance Consumer Products Limited (RCPL), is set to introduce the iconic Campa Beverages brand in Sri Lanka. 

The partnership marks a new phase in the relationship between the two organisations and builds on their previous collaboration, which successfully launched Elephant House Beverages into the Indian market through the Reliance group in February last year.

Ceylon Cold Stores said that with the introduction of Campa, the partnership aims to offer greater choice and innovation to the Sri Lankan consumers with high-quality, affordable beverages that cater to the evolving tastes and expectations.

Campa’s entry into Sri Lanka further extends RCPL’s commitment to expanding its consumer brands across key regional markets. Since acquiring Campa Cola in 2022 and reintroducing it to the Indian consumers in 2023, RCPL has revitalised a legacy brand that captured the imagination of generations in the 1970s and 1980s.

The brand’s entry into Sri Lanka is supported by the strong market presence of Ceylon Cold Stores, a subsidiary of the John Keells group, with its established distribution reach and operational scale.

The partnership aims to deliver products that bring together nostalgia and relevance, tapping into a wide base of consumers looking for refreshing options. With this latest addition to the local beverage landscape, both companies reaffirm their intent to grow the segment with honest pricing, quality and reach, backed by proven capabilities in brand-building and execution.

“We are excited to enter the Sri Lankan market with our valued partner Elephant House Beverages. We are investing for the long-term and see great potential for accelerated growth in the region. 

We have a track record of delivering innovative and global quality products at honest and affordable price points to customers. We are delighted to come together with our partner today to transform the beverage experience for consumers across Sri Lanka,” said RCPL Executive Director Ketan Mody. 

“We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in Sri Lanka,” said Mody.

Commenting on Campa’s arrival, John Keells Consumer Foods Sector President Daminda Gamlath stated, “The partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a dominant local player in the country’s competitive beverage market.

We look forward to leveraging our robust distribution network and market expertise to establish the Campa brand in Sri Lanka, just as it has been in India for generations.” 

The Campa portfolio in Sri Lanka includes Campa Cola, Lemon, Orange and the energy range featuring Campa NRG Gold Boost and Berry Kik. 

Priced at Rs.100 for 250ml bottles, the range promises both value and appeal for everyday refreshment needs, according to Ceylon Cold Stores.