Ceylinco Life ranked as SL’s most valuable insurance brand again

Ceylinco Life has been ranked as the most valuable insurance brand in Sri Lanka and the 22nd most valuable brand in the country overall in the 2025 edition of ‘Sri Lanka 100’ released by Brand Finance, the world’s leading independent brand valuation consultancy.

Brand Finance has assigned the Ceylinco Life corporate brand a value of Rs.6.45 billion and a Brand Rating of AAA-, reaffirming its strength and reputation in the market. The company has moved up five places in the overall ranking from 27th in 2023, while the value assigned to the brand has grown 84.3 percent, reflecting consistent brand growth, customer trust and clear leadership in the life insurance sector.

Ceylinco Life continues to retain its status as the top-ranked brand in both the life insurance and overall insurance sectors in Sri Lanka. It held this distinction in the 2023 rankings as well.

The 2025 rankings are based on an independent market research sample from Colombo and Gampaha and brand value calculations that adhere to the ISO 10668 standards. Brand strength was evaluated using the ISO 20671-aligned metrics, covering marketing investment, stakeholder equity and business performance.

Ceylinco Life Head of Marketing Dhiranjan Canagasabey said, “Being recognised once again as Sri Lanka’s most valuable insurance brand and moving up five places in the overall rankings, is a powerful endorsement of the strength of the Ceylinco Life brand. It reflects the trust placed in us by millions of Sri Lankans and the consistency with which we deliver on our promise of protection.”