Beer commercial withdrawn

13 June 2013 06:05 pm Views - {{hitsCtrl.values.hits}} 4 Bookmark

CHATURANGA PRADEEP SAMARAWICKRAMA Follow

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The Japanese brewery that made a beer commercial with ‘Sigiriya’ as the backdrop has decided to stop using the commercial after discussions held at the Japanese Embassy with officials of the Archaeological Department.

As instructed by National Heritage Minister Jagath Balasuriya, the director general of the Archaeological Department, Senarath Dissanayake had apprised the Japanese Embassy of the issue and urged that the controversial commercial be withdrawn.

The Department had said the image of the heritage site of ‘Sigiriya’ was harmed by using it in an alcoholic beverage commercial. Acquiescing to the officials’ demand, the Japanese brewery’s representatives had decided to remove the commercial.

A Sri Lankan company had created the beer commercial for the Japanese brewery after telling the Archaeological Department that the commercial was for an energy drink.

The National Heritage Ministry said it would take legal action against the Sri Lankan company for violating the conditions of the contract it had signed with the Archaeological Department.

The Ministry has informed the Company of the intended legal action. (Lahiru Pothmulla)

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Comments - 4

ANTON Friday, 14 June 2013 04:13 AM

BECAUSE KING KASYAPA DID NOT CONSUME BEER.

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IOSirisena Friday, 14 June 2013 06:19 AM

i understand the concern but in a purely commercial point of view this would have been terrific. How many of us like to visit Eiffel simply because we see it in tshirts, and on products.and adverts?

0 13

Manoj Friday, 14 June 2013 08:14 AM

Right move, well done! We should save it for our own kassippu adverts.

1 5

Jay Friday, 14 June 2013 09:05 AM

I agree . . . Sigiriya is not a place of religious sigificance. We would have had a fantastic opportunity to present Sri Lanka to Japanese tourists, whom we have so far failed to attract n any significant numbers. A classic case of taking our 'holier than thou' attitude too far!

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