From Left to Right - Rajiv Gunawardena (Director), Rajitha Basnayake (Chairman) & Lahiru Wickramasinghe (CEO/Director)
One of the country’s foremost entertainment brands, Evoke International (Pvt) Ltd celebrated its 12th anniversary recently. Evoke is the largest value-added service provider based in Sri Lanka offering a wide range of innovative, data driven and customer-centric products with their 360 degree in-house development team. Some of their services include mobile app & web development, content aggregation, content production, WAP Products, SMSC, IVR & Voice Services and Digital Media.
Evoke was launched in 2008 capitalizing on the rapid shift toward the digital from mainstream entertainment channels such as radio and television. The company’s mission at the outset was to differentiate itself from the rest of the competition by not being a mere ‘agency’ but, rather, a digital services provider that creates unique and engaging solutions to deliver optimum satisfaction and value for money for its clientele.
Evoke has developed and launched a number of products over the years, most notably, SLT Filmhall, Evoke Video Unlimited, Airtel Movie Box, Airtel Music Box, Vindana Application, Vindana TV, Reverse Bid and Evoke Music which is the number one local music channel on YouTube. Currently Evoke provides entertainment services to the public through leading Telco brands, media outlets and other global partners such as Hungama, iTunes, Spotify & AWS.
Evoke’s ever-expanding portfolio of content featuring 1000+ movies, music of all genres and products in voice, data, WAP & app segments are widely sought after by its extensive clientele ranging from independent artists to telecommunication providers and everyone in between.
Commenting on the success of the Company, Chairman of Evoke Rajitha Basnayake said: “We are pleased to complete yet another year of growth and transformation. Over the years, Evoke has made significant strides in how ‘entertainment’ is consumed and shared with the sharp increase of mobile penetration among the local population. With Smartphone ubiquity across Sri Lanka and the region fueling consumer engagement in communication, digital entertainment, information and commerce we observe consumers transforming from ‘connected’ which is the conventional to the contemporary which is ‘digital’.”
“Our digital strategy is therefore aimed at bolstering our connection to youth delivering truly engaging content and exclusive opportunities for our business partners. In that regard we have forged meaningful partnerships with a number of local and global entertainment giants including Indian-based Hungama Digital Media Entertainment Pvt Ltd,” he added.
Speaking at the simple ceremony to celebrate the 12th anniversary, Director & CEO Lahiru Wickramasinghe said: “Everything we have achieved over the years can be attributed to the team effort without which survival in such a dynamic industry, enjoying the first-mover advantage in most contexts, would not have been possible.”
He added: “We plan to venture out of Sri Lanka this year to Bangladesh & the Middle East where we see great potential for what we offer – this will serve to create value for all our stakeholders as well as afford us an opportunity to showcase what Sri Lanka and Sri Lankans are capable of technologically.”
Meanwhile Director Rajiv Gunawardena credited Director & CEO Lahiru Wickramasinghe’s visionary leadership for the success of Evoke while also applauding the talent within the company for their respective contributions toward making Evoke vision a reality. “We are well poised financially for expansion and we believe that to sustain the momentum we will have to be innovative because the industry we are in is subject to constant change and evolvement. We look forward embarking on new projects, new avenues and new markets in years to come,” he remarked.