LIMRA Awards Ceremony Union Assurance honours top-performing sales professionals

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Union Assurance recently hosted its LIMRA Awards Ceremony on its head office premises, celebrating the outstanding sales professionals whose performance during the previous years met the rigorous benchmarks of this globally respected awards programme.

The LIMRA Award is an internationally established framework that evaluates the sales professionals on productivity, policy quality and premium persistency, the criteria that go beyond volume to measure the sustained value the advisers deliver to their policyholders. 

This year’s ceremony honoured the winners across three award categories. The International Award for Productivity (IAP) recognised over 60 recipients across the Silver, Gold and Platinum tiers, with Platinum representing the highest level of achievement. These merits affirm Union Assurance’s standing as an organisation that is truly protecting what matters most. 

Looking ahead, Union Assurance has launched its LIMRA Award Drive 2026, reinforcing the company’s commitment to creating value for all stakeholders, from the advisers who grow professionally through this journey, to the customers who benefit from higher standards of care and the organisation that is strengthened by their success. 

The drive places renewed emphasis on capability development, needs-based selling and customer-centric practices, empowering the advisers to build lasting expertise and advance their careers while delivering meaningful outcomes for the policyholders they serve.

Union Assurance Chief Agency Officer Imtiyaz Aniff stated, “The LIMRA Awards recognise what distinguishes our advisers, the professionalism and discipline with which they uphold rigorous standards. This honour reflects the strength of our sales force and the quality of advisory we champion as an organisation. While we celebrate those recognised today, we remain firmly focused on elevating the benchmark further. The 2026 drive presents an opportunity for more of our people to aspire to this milestone, with our complete support behind them.”

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