Venkadeshwara Agro unveils new Enova retail pack range

By Yohan Perera 
Venkadeshwara Agro Industry Ltd marked a major milestone as a company based in the Northern province, as it has become an entity which contributes to Sri Lanka’s economy and with its official launch of its new retail pack range of edible oils, margarine and bakery fat products under its flagship brand Enova. 
“It is said that the Western province makes the biggest contribution to Sri Lanka’s economy but one must remember that there are others who contribute to the economy across the country,” Venkadeshwara Agro Industry Chairman Bradley Emerson said at the launch. 
“The birth and growth of Venkadeshwara Agro Industry stand as powerful reminders that the strength of our nation’s economy is not defined by geography but by the vision and determination of its people. Suganthon’s entrepreneurial journey is a remarkable testament of courage, resilience and the pursuit of possibility against all odds. As a Board, we are truly inspired to stand alongside Venkadeshwara Agro Industry Ltd at this pivotal moment. We believe wholeheartedly in the company’s potential, and we are confident that the company will not only elevate the manufacturing sector, but also energize a new wave of innovation and opportunity across the country,” he added. 
The unveiling took place at a grand annual convention and product launch event at Taj Samudra Hotel, attended by distinguished guests, corporate partners, and the national media.
The newly introduced range is designed to cater to the evolving needs of both households and commercial clients, offering premium-grade ingredients for everyday cooking and advanced baking applications. Developed with an emphasis on convenience, quality, and consumer trust, ENOVA’s new retail product line expands the company’s presence in the Sri Lankan FMCG and modern trade markets.
Established in 2014 in Jaffna, Venkadeshwara Agro Industry Ltd is the Northern Province’s first and largest edible oil manufacturing facility, specializing in premium RBD palm olein, coconut oil, and rice bran oil. The company recently diversified into producing margarine, bakery fats, and pan-lubricant products while preparing to expand its traditional wholesale distribution into retail and island-wide modern trade networks.
The company is recognized for its advanced manufacturing capabilities and stringent quality standards. As a pioneer in advanced oil filtration technology in the Jaffna district, Venkadeshwara Agro Industry Ltd maintains rigorous quality control across all production stages. The company is ISO 9001:2015, HACCP, GMP, and Halal certified, reinforcing its commitment to safe and sustainable production practices.