ShoppingStar Season Four sparks tremendous customer response

Cargills Food City and Unilever Sri Lanka successfully rolled out the fourth season of their islandwide ShoppingStar competition recently. 

Featuring yet another action-packed season of fun-filled activities and excitement, ShoppingStar-Season Four has thus far generated massive buzz with enthusiastic participation from thousands of customers islandwide. 
Mayurika Nadeeshani and Sanduni Tennakoon were the lucky winners of the district competitions held at Maharagama and Katubedda Cargills Food City outlets, respectively. More winners will join them in the coming weeks to compete in the dazzling grand finale to win fantastic prizes including the grand prize of Rs.2 million, second prize of Rs.1 million and third prize of Rs.500,000. The remaining seven contestants at the grand finale will walk away with gold jewellery worth Rs.50,000 each. 

Speaking on her winning fete, Nadeeshani said, “ShoppingStar is renowned for its enjoyable experiences and fantastic prizes. I was very eager to be selected to participate in the district competition and it was undoubtedly a unique and delightful experience to race through the aisles and fill my trolley with as many items as possible. I am thrilled that I emerged the winner and eagerly await the grand finale and its amusement we have so often heard about.” 

Cargills Food City customers islandwide who shop for at least three of the eight nominated Unilever brands including Signal, Lifebuoy, Sunsilk, Lipton, Pears, Vim, Surf Excel and Vaseline are eligible to partake in the exciting Shopping Star competition. 

Contestants for the district competitions are selected through a raffle draw and the selected contestants have to race through the aisles filling their trolleys with as many goods as possible within a specified time period. Every contestant will be rewarded with Rs.10,000 vouchers each while the lucky district winner proceeds to the popular grand finale.

“I have seen many different types of shopping promotions that have been done over the years, but ShoppingStar is undoubtedly a matchless promotion that rewards customers for loyalty with a truly entertaining experience. Winning the district competition was a bonus and I cannot wait to be part of the glamour and activities that the finale will bring soon,” said Tennakoon.
Unilever Sri Lanka and supermarket industry pioneer, Cargills Food City has always conceptualized products and promotional offers that enhance customer loyalty, boost customer engagement and create wonderful memories associated with the brands. The ShoppingStar competition is yet another avenue tailor-made with activities and prizes that has effectively generated hype and interest across the country. Unilever Sri Lanka and Cargills Food City will continue to be committed to this cause and will work towards providing more positive experiences for their customers in the years to come.