Praveena Perera 1st Sri Lankan woman named to Campaign APAC’s 40 Under 40

Praveena Perera has become the first Sri Lankan woman to be named to Campaign Asia-Pacific’s 40 Under 40 list, a recognition that celebrates the region’s most influential emerging leaders across marketing, media, technology and communications.
Perera is MullenLowe Group Sri Lanka Associate Vice President and Client Services Director.
Now in its 14th year, Campaign Asia-Pacific’s 40 Under 40 recognises outstanding professionals across the region whose achievements and leadership potential are shaping the future of the industry.
Perera earned her place on the 2026 list following a comprehensive assessment by senior industry leaders and Campaign Asia-Pacific’s editorial team.
Commenting on the recognition Perera said, “This is a deeply meaningful milestone in a journey that has been shaped by continuous learning, hard work and the support of many people along the way. I am grateful to MullenLowe Sri Lanka, my colleagues, mentors and family for their belief in me. Recognition such as this is never an individual achievement and I hope it encourages more women in Sri Lanka to pursue leadership opportunities and realise their potential.”
Perera currently leads the Unilever portfolio at MullenLowe Sri Lanka, overseeing 27 brands across four categories. Her leadership has played a pivotal role in driving business growth, strengthening client partnerships and delivering award-winning work. These efforts contributed to MullenLowe Sri Lanka being named Creative Agency of the Year at Campaign Agency of the Year Awards 2025, while also securing Agency of the Year and Marketer of the Year honours alongside Unilever Sri Lanka at Effie Awards Sri Lanka 2025.
As one of the youngest Associate Vice Presidents at MullenLowe Sri Lanka and among the first women to serve on its Operating Committee, Perera has built a reputation for leadership that extends beyond business performance. Her growing list of achievements includes being recognised among the Top 50 Professional and Career Women Global Awards in 2023.
Campaign Asia-Pacific’s 2026 cohort comprises 40 professionals representing 14 markets across the region, selected for their contributions to business growth, innovation, leadership and industry advancement.