Lion Brewery wins 2 FMCG Asia Awards

 Lion Brewery Ceylon team with 2025 FMCG Asia Awards

• Dual honours recognise innovation and retail excellence 

Lion Brewery (Ceylon) PLC strengthened its regional standing with two honours at FMCG Asia Awards 2025, winning New Brand Launch of the Year (Sri Lanka) for True Born and Seasonal Campaign of the Year (Sri Lanka) for Carlsberg’s Display Drive and Merchandising initiative. 

These latest regional accolades recognise the company’s industry and category leadership, which underpins deep‑rooted national impact. 

Over the past decade alone, Lion Brewery’s contributions to Sri Lanka’s tax base have surpassed the Rs.500 billion mark, a scale that reflects both the breadth of its footprint and the consistency with which it supports fiscal stability. 

Organised by Retail Asia and held at the Marina Bay Sands Expo & Convention Centre in Singapore, the FMCG Asia Awards recognise companies that demonstrate excellence across the value chain, from proposition development and market execution to financial impact, operational rigour and measurable industry contribution. The winners are selected through a comprehensive evaluation of market performance, executional strength and strategic clarity across Asia’s competitive FMCG markets. 

Lion Brewery’s dual wins place a Sri Lankan company among leading organisations across the region, highlighting its ability to deliver at international standards. It further validates a strategy that balances 140 years of brewing heritage with a forward‑looking approach to growth. The company continues to evolve its portfolio with discipline and clarity, exemplified by the True Born launch, which was an insight‑led, precisely executed introduction aligned with the quality benchmarks that define Lion’s long‑term performance. Meanwhile, the Display Drive and Merchandising initiative for Carlsberg emphasises the strength of its field operations, consistency in retail execution and the robust partnerships built across the trade network.

“These recognitions arrive at a time when Sri Lankan consumers are seeking brands that feel contemporary, confident and proudly local,” said Lion Brewery Chief Executive Officer Rajiv Meewakkala.

“Our response has been to design experiences that are authentic to the brand character, considerate of occasion and context and delivered with operational discipline. By emphasising operational and execution excellence, purposeful design and flawless last mile delivery, Lion continues to build trust while inviting discovery, a balance of leadership and adventure that has long defined the brand.”