First Capital strengthens youth financial literacy

• Empowers 1,000+ students

First Capital Holdings PLC continues to strengthen its commitment to building a financially empowered nation. 

This commitment is driven through Invest-ED, a structured financial literacy initiative launched in 2024 with a focus on equipping Sri Lanka’s youth with essential investment knowledge and practical financial skills. 

Designed to bridge the gap between academic learning and real-world financial decision-making, Invest-ED is centred on preparing the next generation for financial independence by helping them understand not just why they should invest but how, where and what to invest in based on their individual goals, risk appetite and financial outlook.

At its core, Invest-ED recognises that financial freedom begins with informed decision-making. The initiative educates students on investment fundamentals while encouraging early participation in wealth-building, tailored to different investor profiles such as risk-averse individuals, long-term planners or short-term opportunity seekers.

The programme is delivered through interactive, one-hour university-based seminars, conducted at universities. Sessions are led by industry professionals including First Capital fund managers, equity market experts and research analysts, who engage directly with students to understand their interests, aspirations and concerns. Using practical examples and relatable language, presenters simplify complex investment concepts and demonstrate how early and informed investing can shape long-term financial outcomes.

Invest-ED was launched in 2023 and has been successfully conducted across a diverse range of universities and faculties, including SLIIT, the University of Kelaniya, University of Jaffna and the University of Colombo, reaching and empowering over 1,000 students with foundational financial knowledge to better navigate their futures, in 2025.