El Toro launches ‘Good News Calendar’ initiative

El Toro, a brand committed to sustainability, announced its ‘Good News Calendar’ initiative recently.
The activation was implemented in collaboration with Softlogic GLOMARK, where individuals were asked to exchange three old newspapers for a Good News Calendar, simultaneously raising awareness about upcycling amongst the community.
El Toro has upcycled over 1,600 kilograms of paper, substantially reducing the carbon footprint associated with traditional calendar production that requires the use of new paper and significantly reducing its environmental impact and promoting sustainable practices. 
Through upcycling, the initiative has resulted in a reduction of carbon footprint equivalent to 14,378 KG of CO2, while providing customers with a tangible and desirable product
The initiative encouraged community participation in a collective effort towards environmental responsibility, fostering a sense of belonging and purpose among customers. El Toro’s initiative demonstrates a creative and innovative approach to addressing cultural and environmental challenges, blending culture with innovation to offer a fresh perspective on sustainability.
El Toro’s ‘Good News Calendar’ serves as a symbol of transformation, while addressing the scarcity of calendars due to high paper costs and reducing waste. By providing customers with a unique and memorable product, El Toro enhances the customer experience and strengthens its commitment to sustainability.