DFCC Bank bags Gold for Best Digital Marketing Campaign at ACEF Asia Leaders Awards

DFCC Bank has once again proved its mettle on the international stage by clinching the Gold Award for Best Social Media Content on YouTube at the prestigious ACEF Asia Leaders Awards 2023. 
Accordingly, this marks the 3rd consecutive year that DFCC Bank has received awards for digital marketing at the ACEF Asia Leaders Awards. This achievement stands as a testament to DFCC Bank’s commitment to innovation and its deep-rooted connection with the culture and business landscape of Sri Lanka.

In a digital world flooded with content, DFCC Bank stood out by seamlessly merging cultural values with business acumen in its 2022 Avurudu campaign. The winning entry, titled “DFCC Bank Avurudu Hallmark YouTube Video 2022”, has left an indelible mark on the hearts of viewers and judges alike.
Nilmini Gunaratne, Vice President- Head of Marketing and Sustainability at DFCC Bank, expressed her happiness: “This Gold Award underscores our dedication to excellence in marketing and our unwavering commitment to the betterment of Sri Lanka’s business ecosystem. We are proud of our team’s efforts in crafting a campaign that promotes our brand and contributes to the preservation and promotion of Sri Lanka’s cultural heritage and its vital MSME sector. 

This award also reflects the effectiveness of our marketing mix and strategy, which now incorporates digital marketing as an integral part of connecting with our target groups, driving engagement and brand awareness through their preferred digital platforms.”
The uniqueness of this campaign lies in its ability to blend cultural and business values harmoniously. The video not only celebrated the traditions of the Sinhala and Tamil New Year but also underscored the vital role of MSMEs in Sri Lanka’s economy. This creative approach resonated with the audience and strategically enhanced Top of Mind (TOM) awareness about the DFCC Bank brand amongst the target group and the public.