RIDE Collaborates with Bikerholics for ‘Around the Pearl’ Coastal Ride across Sri Lanka

RIDE, Sri Lanka’s leading locally manufactured energy drink, partnered with Bikerholics MC to sponsor the ‘Around the Pearl’ coastal ride, a 10-day motorcycle journey highlighting the scenic beauty and cultural richness of Sri Lanka, while bringing Real Energy to every corner of the island. The event commenced on 7th June from Colombo, progressing northwards to Jaffna with scheduled stops at key locations along the route, including Mannar, Jaffna and Trincomalee. The ride then proceeded south along the eastern coast with stops at Arugambay and Tangalle, before concluding in Colombo via Galle on 18th June. The official closing ceremony was held at Cargills Square Katubedda with the participation of Bikerholics Club member and Manhunt International 2025 1st Runner Up, Piyumal Sithum Pattuwearachchi. 

The President of Bikerholics Motor Club, T. Vimal mentioned that the ride successfully attracted a large number of passionate motorcyclists, travel enthusiasts and tourists from across the island. The 1,800 km plus journey, with rough coastal roads and weather was challenging but encouraging for fourteen high-capacity motor bikers from the club. The footage of the 10 days long ride will be available on social media platforms. 

Arjuna Kumarasinghe, Managing Director of Cargills Food & Beverage Ltd, said “Building on this strong market presence, the collaboration with Bikerholics MC reflects RIDE’s broader dedication to encourage travel and tourism across the island, aiming to attract international travel bloggers, motorcycle enthusiasts, and tourists to future events while inviting them to explore Sri Lanka’s stunning landscapes and vibrant culture.”

Launched in 2020, RIDE has made significant progress over the years and established itself as a leading energy drink brand in Sri Lanka by delivering a high-quality international beverage experience at an affordable price. Its widespread availability across modern trade, general trade, and the food service sector has made it accessible to a broad consumer base. RIDE has organized multiple entertainment and engagement events in all the main cities the ride covered.