Roar Global supports inclusive growth through platform knowledge initiatives

Udara Hettiarachchi and Sonali Wijeyawardena from Roar AdX at Spa Ceylon’s Her Business Matters initiative

Roar Global reinforced its commitment to expanding access to practical digital growth knowledge through its recent partnership with two women-centred initiatives in Sri Lanka - namely, SLASSCOM Women in Tech 4.0 and Spa Ceylon Ayurveda Wellness’s Her Business Matters events.

Through these partnerships, Roar Global contributed platform-specific knowledge designed to help women entrepreneurs, professionals and business leaders better understand the systems shaping modern business growth.

Roar Global joined SLASSCOM Women in Tech 4.0 as the MarTech Ecosystem Partner, contributing to a wider national conversation around innovation, access and opportunity for women in technology. As a venture builder operating at the intersection of AI, platforms and marketing, the company’s participation reflected its broader belief that better access to knowledge and capability is essential to building a more inclusive and future-ready economy. As part of the event, 3P Media, a Roar Global company, led a breakout session titled ‘Winning in the Age of AI Search: Rethinking Google Advertising for Tech Brands’. Roar Global also partnered with Spa Ceylon Ayurveda Wellness’s Her Business Matters initiative, earlier in March, where Udara Hettiarachchi and Sonali Wijayawardena from Roar AdX shared practical insights on how businesses can grow more effectively on Meta and TikTok. 

“Access to the right knowledge changes how people participate in the economy,” said Roar Global founder and CEO Mustafa Kassim. 

Jaynevieve Davidson and Sandali Guruge from 3P Media represent Roar Global at SLASSCOM Women in Tech 4.0