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The Sri Lankan government needs to explore country branding through the utilization of relationships with local private enterprises, in order to boost exports and attract more investment to the country, according to Senior Advisor to the BursonMarsteller Global Strategy Team, Martin Roll.
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Leading global public relations firm Burson-Marsteller has submitted its bid for the marketing of Ceylon Tea to the Sri Lanka Tea Board, according to Senior Advisor to the Global Strategy Team of BursonMarsteller, Martin Roll.
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Another reader of this column writes: “I am a management trainee in a medium-sized business organisation. I was attending a workshop on Management Essentials recently and the trainer was briefly discussing the importance of a company’s culture in adapting to changes of outside business
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It’s no exaggeration to say that the world of stock-buyers is made up of two kinds of people: Those who buy to hold and those who buy to sell. Put it another way, it’s made up of investors and traders. Many people believe investing in the stock market and trading in the stock market are one
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Four advertising industry powerhouses will battle it out today with the aim of securing a US$ 9 million contract, which will provide the winner with the task of promoting the Ceylon Tea brand, an advertising industry official stated.
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Although the meeting market stakeholders had with Treasury Secretary P.B. Jayasundara, reportedly bore no real result, it was decided to issue an official statement by the Finance Ministry about the outcomes of the meeting, to curb contradictory media reports.
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There had been a steady growth in the development of voluntary national eco-labelling and private CSR strategies. Over the course of the past decade, these approaches have been complemented by growth in the use of global and sector-wide voluntary standards and sustainability initiatives (VSIs), such as Fair Trade, Forest Stewardship Council, Rainforest Alliance, Round table on Sustainable Palm Oil etc.
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KFC in partnership with Pepsi recently sent 20 Sri Lankans on an all-expenses paid tour to Singapore which included an all access day pass to Universal Studios-Singapore, one of the foremost theme parks in the world.
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Treasury Secretary Dr. P.B. Jayasundara’s meeting with the SEC Commissioners and the CSE board members yesterday ended up with a consensus to work towards practical solutions to boost the ailing Colombo bourse, Mirror Business learns.
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Through listening to customers and incorporating their feedback in product design, Cathay Pacific Airways was voted “World’s Best Business Class” in the annual Skytrax World Airline Awards™ programme, in which more than 18 million airline passengers from across the world picked their choices.
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Sri Lanka’s top apparel exporter Brandix has been adjudged Asia’s ‘Best Brand’ for the second consecutive year by the Chief Marketing Officer (CMO) Council and won three more awards at the 2012 CMO Asia Awards for Excellence in Branding and Marketing held at Park Royal, Singapore.
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The Plantations Human Development Trust (PHDT) has been awarded the ISO 9001:2008 Quality Management System Certification by the Sri Lanka Standards Institution (SLSI), the accredited body in Sri Lanka by the International Standards Organization.