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SLIM ‘Gamata Marketing’ is a project that aims to identify and uplift hidden entrepreneurs in rural areas and emphasize the importance of marketing towards enhancing the value proposition of their final products and their living standards.
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As the local tourism landscape continues to evolve at a faster pace, top industry veteran stressed it is imperative for the relevant authorities to address key challenges and formulate better policy direction without further delay.
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Sri Lanka’s exports have not kept pace with local and global developments. During 2000-2014, the share of exports to gross domestic product (GDP) has steadily declined from 33 percent to 15 percent and the share of world exports declined from 0.08 percent to 0.05 percent.
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?Leading Sri Lankan pharmaceutical manufacturer, Astron Limited, has once again displayed its commitment to empowering local brands by partnering with the Sri Lanka Institute of Marketing (SLIM). “beautine” a brand of nutricosmetic manufactured and marketed by Astron, has signed up as a Silver sponsor of the 14th SLIM Brand Excellence Awards 2015 to be worked off later this year.
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?Monday 31st August 2015, Colombo: The national airline of the Sultanate of Oman, Oman Air is now offering passengers travelling to Milan for the Expo Milano 2015, a complimentary day pass to attend the exhibition. In an effort to provide its passengers with added value, Oman Air is also offering all of its First Class and Business Class passengers, free limousine transfers in Colombo, and in London, Munich, Frankfurt and Paris.
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?Tuesday 01st September 2015, Colombo: Hameedia’s premium brand Envoy London recently provided the finalists of the Mr. England competition with stylish, specially-designed attire for the grand finale of the pageant. The Mr. & Miss. England competitions were held at the Ricoh Arena in Coventry in the UK, and the Mr. England finalists, took to the runway in an exclusive range of specially designed ceremonial suits from the Envoy London c
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Sri Lanka may face the risk of losing its position as a leading tourism destination in the world if the country fails to identify its niche in the global tourism landscape and adopt a strategic long term marketing plan, a senior industry stakeholder said.
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Former Central Banker, Dr. Anila Dias Bandaranayake has been chosen by the Ceylon Chamber of Commerce (CCC) to head the evaluation panel of the ‘Best Corporate Citizen Sustainability Award 2015’, which is now in the process of accepting applications from prospective companies.
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?Indian Administrative Service the premier administrative civil service of the Government of India which has the option of selecting a global awareness programme during one tenure has been targeted by Sri Lanka Tourism as potential tourist and brand Ambassador for Sri Lanka said Chairman Dr Rohantha Athukorala. We first profile the country and there after city tour or country tour in partnership with SLIDA he said.