How to identify and develop your marketing data?

In today’s world of data-driven marketing, the stakes couldn’t be higher. Recently, Accenture revealed that 78 percent of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com, 72 percent of consumers prefer an integrated marketing approach.

Sri Lanka Insurance honours best sales personnel

Sri Lanka Insurance awards night – Star Awards 2015 – felicitated the company’s best of the best performing sales personnel. The event was held recently at the Sirimavo Bandaranayake Exhibition Hall, with the distinguished participation of the board of directors and the senior management of Sri Lanka Insurance. 

Social entrepreneurship workshop on January 12

The Industrial Management Department of the University of Kelaniya together with the Bandaranaike Centre for International Studies and the local affiliate of Competency-based Economies Through Formation of Enterprise (CEFE) presents a workshop on ‘Social Entrepreneurship, ...

CIM Sri Lanka appoints board for 2016

The Chartered Institute of Marketing (CIM) Sri Lanka announced the appointment of the board for 2016, at the 20th Annual General Meeting (AGM) which took place recently, at Galadari Hotel, Colombo. 

What the RMB in the SDR really means

The International Monetary Fund (IMF) decided on November 30, 2015 to include China’s currency, the renminbi (RMB), in the elite basket of reserve currencies that determine the unit value of Special Drawing Rights (SDR). The SDR are used by the IMF to supplement member states’ official reserves. 

Sri Lanka’s post-war growth: Still stuck in an unsustainable strategy

?Gross domestic product (GDP) is the most common measure of a country’s prosperity; it is an imperfect means of assessing the wellbeing in an absolute sense, but the changes to GDP is a valuable indicator that the economy is progressing and of what is driving increases in employment and incomes. 

Motorised transport to have lowest priority in Port City’s transport plan

?The vision for internal transport within Colombo Port City (CPC) will give first priority to non-motorised modes of transport such as pedestrian walking and cyclists, second priority to public transportation and third priority to private motorised transport.

EASL felicitates new EDB Chairperson

?The Exporters’ Association of Sri Lanka (EASL), an affiliate of the Ceylon Chamber of Commerce, recently presented a strategy document to Export Development Board (EDB) Chairperson Indira Malwatte outlining the issues faced by the exporters.

Confectionary industry accepts Ceyoka Flavours

Local consumers are today more receptive and appreciative of food, flavours and fragrances and are hence unwilling to compromise on taste and aroma. 

Nestlé recognised for contribution towards export sector in Sri Lanka

? Nestlé Lanka PLC, a leading nutrition, health and wellness provider in Sri Lanka, secured three awards at the recently conducted Presidential Export Awards, as recognition for its contribution towards the export sector in Sri Lanka.

A & D Property Developers introduces Glorious Residencies

?A & D Property Developers (Pvt.) Ltd, the construction company which plans to build the super luxury housing complex - Glorious Residencies - in Colombo, has received the approval of the Board of Investment (BoI) to function as a BoI company.

Indian trade delegation to visit Jaffna International Trade Fair

?A 60-member trade delegation from the Tamil Nadu Chamber of Commerce and Industry will be visiting Sri Lanka to participate in the upcoming Jaffna International Trade Fair (JITF), scheduled from January 29 – 31, 2016. 

MAS excels at Presidential Export Awards

Recognising its unstinted contribution towards the Sri Lankan export economy, MAS Intimates was awarded four Export Awards at the 21st Presidential Export Awards (PEA) ceremony held recently, under the patronage of President Maithripala Sirisena.

wOw.lk partners with Micromax to offer an incredible deal for the world’s slimmest phone, Canvas Sli

?wOw.lk, Sri Lanka’s premier e-commerce site, joins hands with Micromax Informatics Ltd. to offer its customers the best deals for the newly launched world’s slimmest and lightest smartphone,

India hits one billion mobile phone subscribers

?AFP: India notched up its billionth mobile phone subscriber in October, the country’s telecoms regulator said, underscoring the importance of its fast-growing mobile market, the world’s second largest after China.

IFS named a leader in Gartner’s 2015 Magic Quadrant

?IFS, the global enterprise applications company, has once again been named as a Leader in the Gartner Magic Quadrant for Single-Instance ERP for Product-Centric Midmarket Companies.

Pete Deemer elected Chairman of Scrum Alliance

?Sri Lankan-based Agile guru, GoodAgile Lanka CEO Pete Deemer has been named the Chairman of the prestigious US-based Scrum Alliance, the largest and most influential professional membership organization and certifying body in the Agile community with over 400,000 members worldwide.    

Microsoft Sri Lanka hosts inaugural conference on ‘Teaching With Technology’

In line with its commitment to uplift ICT education in the country, Microsoft Sri Lanka hosted a conference between educators and technology experts recently, to create awareness on using technological tools to educate young children.

Central Bank to take over scandal-hit primary dealer

Entrust Securities, the largest primary dealer in government securities after banks, is likely to be installed with a management team appointed by the Central Bank (CBSL), due to allegations of large-scale fraud and mismanagement.

Central Bank to liberalise foreign exchange outflows

?The Central Bank of Sri Lanka (CBSL) is liberalising foreign exchange outflows to a certain extent in order to facilitate the financial hub outlined in the recent Budget.

Sri Lanka’s 5-year tourist arrivals target achievement streak ends

Sri Lanka’s tourism landscape saw the end of a five-year achievement streak with 2015 being the first year in the post-war period where the country failed to strike the arrival goal.

Singer Sri Lanka buys control of group company

Singer (Sri Lanka) PLC has bought over 3.2 million shares of Singer Industries Ceylon PLC (SINI) for Rs.662 million in an off-the-floor deal, as part of a previously announced internal restructuring plan.

Blair pledges support for investment promotions

?Britain’s former Prime Minister Tony Blair visited the Development Strategies and International Trade Ministry and met Minister Malik Samarawickrama yesterday.

What causes SMEs to fail in Sri Lanka?

?It is a global understanding and a duly recognized fact that Small and Medium Enterprises (SMEs) are a major contributing source to emerging economies in terms of economic growth, employment generation, social cohesion and development.

Sri Lankan government’s honeymoon period is over

Tough economic issues are getting harder to ignore for Sri Lanka’s new political leaders. Sri Lanka witnessed a change of government in early 2015 with the surprise defeat of the political strongman and war-winning president Mahinda Rajapaksa.

SAARC country officials visit Port of Colombo

?The Japan International Cooperation Agency (JICA) hosted a ‘Seminar on JICA Survey on Cross-Border Maritime Traffic in South Asia’ with the support from the National Policies and Economic Affairs Ministry, Ports and Shipping Ministry and Sri Lanka Ports Authority recently in Colombo.  

HSBC launches first global online Premier concierge service

HSBC Premier that pioneered the concierge platform in 2005 is ready to give its customers a new digital experience with the relaunch of its personalised concierge service through a dedicated webpage www.hsbc.lk/premierconcierge that is accessible 24/7 from anywhere.

Lankan Young Global Leader to Davos

Asanga Abeyagoonasekera was selected as a Young Global Leader from Sri Lanka to attend this year’s World Economic Forum annual meeting in Davos, Switzerland, from January 20 to 23. 

Channa de Silva takes reins as LankaClear CEO

?Well-known ICT industry veteran Channa de Silva took reins as the General Manager/Chief Executive Officer of LankaClear recently with former General Manager/CEO Sunimal Weerasooriya moving away from the position following an illustrious eight-year tenure.

DFCC Bank Jan 1st children’s savings drive a runaway success

 DFCC bank conducted a successful New Year children’s savings drive. The Bank invited parents to open savings accounts for their children on New Year’s day 2016 and promised in return an additional Rs 1000/= to the account.