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A programme aimed at stimulating growth of the SME sector that will enable entrepreneurs to compete locally as well as internationally through government engagement and support will get underway soon, Industry and Commerce Minister Rishad Bathiudeen said.
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One reason I enjoy working in the marketing and branding field is that the work is never the same. The way entrepreneurs market their products and reach their customers continuously changes – good for those who stay up-to-date with the latest marketing trends but bad for those who refuse to evolve. So what’s in store for 2017? Here are six marketing trends you should pay attention to:
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Understanding the pivotal role school Principals play as decision makers in schools, the Chartered Institute of Marketing (CIM) Sri Lanka recently hosted its inaugural Principals’ Forum under the theme ‘The new age education’ in December at the Hilton Colombo Residences.
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REUTERS: Deutsche Bank AG agreed to pay US $95 million to resolve a U.S. government lawsuit accusing the German bank of tax fraud for using “insolvent” shell companies to hide significant tax liabilities from the Internal Revenue Service in 2000.
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REUTERS: Elon Musk’s SpaceX rocket company has been cleared to resume flying following a launch pad explosion four months ago, the U.S. Federal Aviation Administration said on Friday. The decision clears SpaceX to attempt to launch a Falcon 9 rocket carrying 10 Iridium Communications Inc satellites as early as Monday, a day later than originally planned.
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Strengthening its mobile connectivity island-wide and enabling faster and seamless mobile internet services, Etisalat Lanka announced its improved point-to-point connectivity expansion with the inclusion of 300 towers to its existing network across the country.
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Sri Lanka Technological Campus (SLTC) in Padukka, which plans to expand the campus in two stages with investments of Rs. 200 million and US $ 65 million respectively, said it intends producing technologists, which is a novel profession in Sri Lanka.
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Mirror Business recently met with World Bank Country Director for Sri Lanka and the Maldives Idah Pswarayi-Riddihough for a brief interview over the World Bank’s new Country Partnership Framework (CPF) for Sri Lanka and her take on the country’s development agenda. Following are the excerpts from the interview.
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Sri Lanka is hoping to achieve 2.5 million tourist arrivals this year on the back of the much delayed and amended Rs. 800 million tourism promotions campaign which will be launched this June, Sri Lanka Tourism officials said this week.
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The Christmas tree at Galle Face, Colombo, which was hailed as the world’s tallest, is currently being dismantled, although Guinness World Records had told Daily Mirror that Sri Lanka has yet to apply for the achievement. The tree was constructed at a cost of Rs. 12 million, which was marred in controversy as the Archbishop of Colombo had called the exercise a waste of money, which had divided public opinion. Pic by Damith Wickramasinghe
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iflix, the world’s leading Internet TV service for Southeast Asia, offering subscribers unlimited access to thousands of TV shows, movies and more, is thrilled to premiere its latest science fiction drama, Aftermath, available only on iflix.
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REUTERS: The Sri Lankan rupee traded weaker yesterday due to dollar buying by foreign banks and importers, but the Central Bank’s moral suasion continued to prevent further decline, days after the monetary authority signalled a change in its intervention policy.
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AFP - Canada’s international trade minister said Thursday that pressure by US President-elect Donald Trump would not keep American firms from investing in Canada or prompt them to withdraw any investments already made. “The fact that Canada is now one of the countries in the world that supports an open society and open trade is a good reason to invest in Canada,” Chrystia Freeland told a press conference.
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Leo Burnett Sri Lanka, the local office of the global advertising network Leo Burnett Worldwide, is gearing up to host the eighth edition of Leo Art at the Galle Literary Festival, which brings the creative community, writers and artists from across the island and around the world together annually at the historic Dutch Fort in Galle.