Novel move to attract online-savvy to entrepreneurship

The first ever national initiative to push Sri Lanka’s Facebook generation to the spirit of entrepreneurship will be unveiled tomorrow in Colombo. 
A joint effort by the International Labour Organisation (ILO) and the National Enterprise Development Authority (NEDA) of Sri Lanka, the pioneering initiative leverages the surging online space for this novel effort via a youth biz oriented web portal.
 Use of internet based services in Sri Lanka reported steady growth in recent years and, in 2014, the usage grew by 9 percent. 
Use of online services such as Facebook, Youtube and Viber etc. by Lankan youth is a key driver resulting in this surge.
 The initiative “Entrepreneurial Reawakening-Building a Better Tomorrow for the Lankan Entrepreneur”, launched at BMICH will also see the launch of ‘Doing Business Guidebook’, “Vyavasayakaya” newsletter as well as the special web portal for youth entrepreneurs of Sri Lanka. 
Li Donglin (Director - ILO Country Office for Sri Lanka and the Maldives) is scheduled to address the event joined by Minister of Industry and Commerce Rishad Bathiudeen and State Minister of Industry and Commerce Champika Premadasa.